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Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Including: CEO Snowflake CEO HubSpot CEO DropBox CEO Descript CEO Clio CEO Flock Safety CEO Own CRO ServiceTitan CMO Databricks CMO Infinite Reality CTO Rubrik CCO Canva CCO Bill CCO GitHub VP AI Wiz CEO Calendly and 100s more!!
In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? ” And there can be some truth to that, right?
Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product.
As a founder/CEO, building your first management team is something that you often lose sleep over. Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. And for good reason.
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
Immediately told them to hire 50 reps in a different city, in a different city, and they did. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. So number six, thinking you’re getting away with under investing in management, up scaling in HR.
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. Which brings me to sales and marketing.
Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.
Before hiring, assess your current needs and hire as your company grows. Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. AccountManagers: They serve as the lead point of contact for all customer accountmanagement matters.
They have service and all this, but the second cloud for them was sales. They wanted to sell the Amplitude product, I forget, to sales or somebody else, and that was their mistake. Jason Lemkin: I think I noticed a pattern, and I wrote it up a couple of years ago and refreshed it, and then I’ll add a new anecdote.
Growth is still good for them, but they had no net new customers last quarter. Even though HubSpot grew 23% at $2.5B, there was weaker demand and longer sales cycles, and they had to do pilots with CEOs and CIOs. HubSpots NRR has fallen to 100%, so to grow 23%, they must add 23% net new customers. UiPath saw a huge drop of 30%.
What about, as someone who’s gone from your own solo GP fund in 2012 to a team, how does a founder think about a new partner? Because, on the one hand it’s exciting, and what I see a lot today is founders often bond with a new partner. If I get picked, do I want the more experienced partner, the new partner?
Listen to Hang Black’s podcasts to learn about the future of sales enablement or how to lead with empathy. RevOps leaders are talking about trends in the market, and how the move towards RevOps will change everything from marketing to sales development to post sales. Fixing visibility issues in your sales org.
RevOps is a centralized function that helps recognize and align revenue from sales, marketing, and customer success. RevOps isn’t new—some form of revenue operations has been around for a very long time, it simply lacked a title. MRR is the best way to start measuring revenue but as you grow, different metrics will come into play.
In the last two years there have been so many new services around security, around machine learning that literally did not exist. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So the conversation is changing.
A Couple SaaS Generations Ago… Traditional software companies managedsales, product development, finance and HR in siloed organizations by function. Cross functional management was attempted but often not effective. In the early SaaS days, management structure was essentially the same. Chief Performance Officer.
This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. Identify ideal customers and hone sales personas. Drive new levers of growth.
Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. More and more people are hiring leaders, not for past experience, but for capability and capacity. We hire a third-party firm. They give us NPS goals.
This video training was originally presented at the 2019 Sales Hacker Success Summit. How to overcome limited sales support. How to overcome limited sales support (06:15). ? All right guys, welcome to the Sales Hacker’s Success Summit presentation, How To Close The Enterprise When You Are Just A Startup.
So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. In general, European rounds tend to be slightly smaller and valuations slightly lower than they are in the US.
There’s typically direct responsibility for revenue performance, although the marketer’s impact on a business’ bottom line is less cut-and-dry than their counterparts in sales. The process of building trust in a consulting capacity really focuses on the sales process. What will be delivered, and over what timeline?
When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. However, making the culture code public prompted a very important journey for HubSpot that helped employees become more accountable. Mistake 6) Mismanaging your people managers.
If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. You need a lot of education.
Lead pitches to cross-sell and upsell new channels and features that meet client needs to achieve client KPIs. Coordinate resource management and allocation and control activities leading a cross-functional team to ensure projects are delivered and clients are delighted. Cross-sell and upsell the products to drive customer growth.
His best deals by cash are: Sales Loft : $2.5 He didn’t predict that Sales Loft, Pipe Drive, and Harry’s would be his top three cash returners. He also learned that some founders just can’t lose, like Kyle from Sales Loft. billion cash, $100 million ARR. Pipe Drive: $1.5 billion cash.
403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.
He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
. * How does one know when we need to hire generalists vs specialists? Karl has been in every interview for every newhire for the first 6 years of the business, why? * Karl has been in every interview for every newhire for the first 6 years of the business, why? How does Karl structure the hiring process today?
And then the sale will commence as far as the people and this was, we were multiple millions of dollars of revenue until I took the first call. That means lots and lots of hiring and I don’t want to say firing, we did fire anyone, but people get reshuffled, you know? Vlad: So what’s the new reality? Jonathan : Oh wow.
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. It shared the repeatable process to operationalize sales, particularly sales development. It made sense then.
First up, stop measuring your success by vanity metrics , like views and ‘likes’ on your videos, for example. The Athletic , a subscription-based digital sports media company, has officially raised $50 million in a Series D funding round led by Bedrock Capital, now apparently valued at $500 million after this new raise.
Before that Bob co-founded RJ Metrics, where he built a global base of online retailers leading to their acquisition by Magento Commerce in 2016. What were the core mistakes that he made with RJ Metrics? Does Bob agree with the notion that channel sales have completely died in the world of SaaS? Loving our podcast content?
How does Paul think about driving really effective change management? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * Why does Paul believe that the builders are the new pro athletes? Is there hiring decisions? Were there lessons from it?
Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. Discussed in this Episode: When to hire your first account executives Key traits to look for in early saleshires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep?
The last thing we needed to do was define our hiring profile by his background and tell a recruiter to go find ten more of them. What if I told you: Schmedley was hired to manage the company’s largest account. What if I told you: Schmedley was hired to manage the company’s largest account.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.
Don’t force VCs to find out in due diligence that only 2 percent of the pool, not the customary 15 percent or so, is available for newhires. Financials and metrics that aren’t quite accurate. Confusing (intentionally) quarterly with monthly metrics. But don’t disclose this at the last minute.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. We hire remarkable people, and we give them a lot of freedom for how they’re going to get their work done. Who actually knows stuff and does things?”
Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 29:06) The importance of sales playbooks and codifying the sales process. (35:30)
So you guys are open up a new chapter down there. What did you wish more CROs, VPs of sales, your counterparts on the revenue side knew about how to communicate? You are the customer service representative for our CRO, our CTO. I can’t name the company, but where the VP of sales.[00:11:00] Is that right?
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