Remove Metrics Remove Sales Funnel Remove Underperforming Technical Team
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

The 4 Things Most Founders Get Wrong About Marketing: “We’re a product company, not a marketing company” – The hard truth is that 9 out of 10 B2B companies spend more on sales and marketing than R&D. In reality, effective marketing is deeply analytical and data-driven, with clear KPIs at every funnel stage.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. What is a sales funnel? And then there’s the sales funnel.

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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. The ‘Rule of 40’ is a valuable metric that can illustrate the degree of shift and what it means for companies fundraising and operating. However, management teams that pursued growth at all costs were punished severely.

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Top 10 Business Metrics for Shopify App Developers

Baremetrics

Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. What is a business metric? Use Baremetrics to calculate business metrics for Shopify Apps 6. What is a business metric?

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The Best of SaaS at YCombinator: A Deep Dive with the CEOs of Gusto, Amplitude and Plangrid (Video + Transcript)

SaaStr

The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team? Sam : This is not my insight, but someone else says… I really do believe it, that the team you build is the company you build.

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How to Transform Customer Success Into a Profit Center with Metrics and Forecasting

ChurnZero

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. Customer Success teams that own one or both of these revenue sources get viewed as a profit center by the business. Choose Metrics that Emphasize Your Value.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

First, how does the knowledge that Terry is married and loves eating Smarties help your reps make a sale? Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Your sales team. Or Mary from marketing?

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