Buffer Resources

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 131

Social Media AI Search AI Artificial Intelligence 131

Buffer Resources

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Social Media 126

Social Media Payments Software Review Technical Review 126

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. What metrics should we expect in this environment? I would say, in my career in SaaS, the folks saying that on social media are missing the point. These payback metrics are important for investing.

Metrics 272

Metrics Scale Sales Hiring SaaS 272

Buffer Resources

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 126

Social Media Branding Benchmarks Engagement 126

Buffer Resources

APRIL 25, 2024

  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations.

Social Media 119

Social Media Travel Engineering Trends 119

SaaStr

AUGUST 21, 2020

A lot of immature language from the CEO, especially on social media. Inclusing on social media, etc. CEOs that act immature on social media I’ve found often don’t go that far. Doesn’t share enough metrics, data, etc. This I’ve found to be a big flag in B2B/SaaS. Never hires any great VPs.

Social Media 335

Social Media B2B Investment Scaling 335

Buffer Resources

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

Social Media 136

Social Media Technical Advisors Strategy AI 136

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 127

Social Media Strategy Scale Branding 127

Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work.

Social Media 124

Social Media Branding Trends Engagement 124

Buffer Resources

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Social Media 126

Social Media Branding Trends Innovation 126

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 111

Social Media Management Software Review Pricing 111

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 121

Social Media Sales Hiring Branding Technical Review 121

Buffer Resources

DECEMBER 21, 2023

I love looking back at the top posts of the year – it’s a great way to see what worked to help shape our social media strategy for the upcoming year. What metrics are we using to calculate these top posts? Practical advice is useful for our audience. Buffer’s culture is a powerful topic.

Social Media 126

Social Media Trends Engagement Metrics 126

Buffer Resources

MARCH 30, 2023

Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. An easy way to generate more content revolving around these very ideas is by creating a social media series. What exactly is a social media series? How can I start one myself?

Social Media 125

Social Media AI Search Artificial Intelligence AI 125

Buffer Resources

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Reads Coca-Cola Social Media Insights An in-depth exploration into how Coca-Cola effectively leverages social media to enhance brand presence and engagement. teens spend around 4.8

Social Media 118

Social Media Payments Payment Services Payment Methods 118

Buffer Resources

JULY 11, 2024

While LinkedIn is a little more forgiving than other social media platforms , I’ve been consistently publishing two or three posts per week for most of that time, bar a week or two off here and there while on vacation. Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar.

Branding 123

Branding Social Media B2C Engagement 123

Buffer Resources

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Prepare for possible changes in engagement metrics and how it may affect your content strategy. Update your Google Business Profile to include all your active social media links. That's it for updates!

Social Media 122

Social Media Payments AI Search AI 122

Buffer Resources

SEPTEMBER 26, 2023

And, to build up my business, I’ve been actively building my personal brand on social media for three years. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert). But virality is a possibility when posting on social.

Social Media 126

Social Media Branding Management Entrepreneurship 126

Tom Tunguz

MARCH 3, 2020

Social: social media. What is the sophistication of metrics to measure success? Comms Marketing. Design: to what extent does the marketing team have access to the right designers? PR: public relations strength. Content: the capability to produce content. Systems: to what extent is the right software deployed?

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

Buffer Resources

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Payment Methods 112

Payment Methods AI Search Advertising Social Media 112

Buffer Resources

OCTOBER 2, 2023

Get the need-to-know highlights from the social media industry that happened the week of September 25-28. The top reads of the week The following reads cover a broad spectrum of issues, trends, and developments in the social media realm. Here's a breakdown of the key updates and what they mean for you.

Social Media 118

Social Media AI Search AI ChatGPT 118

User Pilot

OCTOBER 19, 2024

Track metrics : Release notes can help you analyze the impact of specific changes on metrics like user adoption, performance , and bug rates. Social media Social media is a powerful tool for generating excitement about your new release. Salesforce simple social media release notes template.

Social Media 105

Social Media Communication Engagement Software 105

Buffer Resources

JULY 25, 2024

Drive traffic to your other platforms : Your LinkedIn newsletter can be a powerful tool to drive traffic to your other content platforms, such as your website, blog, or other social media channels. Visit the Newsletter tab on your profile to view these metrics. Can I monetize my LinkedIn newsletter?

Social Media 118

Social Media Engagement Metrics Strategy 118

SaaStr

MAY 29, 2021

SaaStr has tried many events platforms (and we appreciate our partners there), but the majority of our community still wants to watch content on social media. Know your “North Star” metrics. Know your audience — and their and your core values. Without it, the experience will be lackluster.

Social Media 284

Social Media Content Marketing Startup Metrics 284

SaaStr

MAY 20, 2024

But startups aren’t always as agile as social media paints them to be. But there’s a fine line between investing and keeping a leaky boat and set of metrics afloat. So many times you’ll default, partially, to Doing Nothing. ” Let’s make a list: #1. .” ” Let’s make a list: #1.

Trends 313

Trends Scale Sales Hiring Venture Capital 313

Buffer Resources

OCTOBER 15, 2024

This rate typically includes metrics such as likes, comments, shares, and saves. Then, we broke the rates down by using social platforms. Takeaways If you want to improve your social media engagement, Buffer’s AI Assistant can help you strike the perfect balance between quantity and quality.

AI 122

AI Social Media Engagement Data 122

Buffer Resources

NOVEMBER 8, 2023

  But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off.  This metric indicates how much traffic was generated (how many times your site was visited).

Content Marketing 134

Content Marketing Metrics Social Media Marketing 134

SaaStr

OCTOBER 30, 2023

F — Flywheels U — Users E — Experiments L — Learnings In this article, we’ll talk about: The importance of understanding user decisions behind every metric you want to move and how to inspire those decisions. If you can get users to write content and distribute it through social media, you’ll draw in even more users.

Scale 273

Scale Scaling AI Search Social Media 273

Buffer Resources

AUGUST 13, 2024

At a glance: 7 best influencer marketing tools Heepsy HypeAuditor LTK Shopify Collabs #paid Passionfroot Skeepers Heepsy Best affordable influencer marketing tool Heepsy offers an extensive database of influencers across various social media platforms and robust analytics to match. 

Payments 111

Payments Branding Merchant Services Payment Methods 111

User Pilot

OCTOBER 19, 2024

For a broader measure of satisfaction, you’ll need to consider other customer success metrics. They include metrics like the Net Promoter Score , Customer Effort Score , Customer Churn/Retention Rates , etc. Enhances your brand reputation As of this year, over 70% of people in the US use social media.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

SEPTEMBER 8, 2021

Not PR as #1, or social media impressions as #1, or webinar participants as #1. This is simple to measure and the most traditional metric for marketing in SaaS. But this is way too complex and downstream a metric for SMB sales and higher volumes of qualified leads. Your VP Sales Has a Sales Quota.

Marketing 275

Marketing Sales Social Media SMB 275

User Pilot

SEPTEMBER 4, 2024

Picture this: Your social media followers are skyrocketing, your website traffic is through the roof, and your free trial sign-ups are off the charts. Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. Sounds great, right? Let’s dive right in.

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

TechEmpower SaaS

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right. Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Drop-off on the first page of an application is bad news.

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443

SaaStr

AUGUST 27, 2024

Social media can play a vital role in building trust. Without social proof, they wouldn’t have secured them. What Works Organically on Social Media Their YouTube strategy involved live classes like SaaStr’s Workshop Wednesday. On social media, people follow people, not brands.

Scale 285

Scale AI Search Sales Hiring Social Media 285

TechEmpower SaaS

OCTOBER 9, 2023

This category encompasses a vast array of content, from emails and text documents to social media posts. Precision and Recall Metrics: Define a process to assess the precision (the relevance of retrieved documents) and the recall (how many of the relevant documents were fetched). Strive for a balanced outcome.

AI Search 519

AI Search Artificial Intelligence Generative AI AI 519

User Pilot

AUGUST 6, 2024

SaaS sales funnel metrics focus on short-term results, while marketing efforts play a longer-term game. 5 Stages of the B2B SaaS marketing funnel Acquisition : This stage focuses on attracting potential customers to your product through social media, SEO, and paid ads. Marketing fuels sales.

SaaS Payments 103

SaaS Payments Metrics Scale Marketing 103

Buffer Resources

SEPTEMBER 5, 2024

We promote all our blog posts to social media using the zero-click content strategy. Insert social media example] I also include the article in our weekly newsletter along with anything else published that week. Depending on the week, I might turn it into a deep dive with immediately actionable takeaways for our readers. 

AI Search 105

AI Search Social Media Systems Review Technical Review 105