Don't put your SaaS marketing plan on auto-pilot
Practical Advice on SaaS marketing
MARCH 4, 2017
More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. SaaS primers” that included a glossary of terms like “ subscription pricing,” “multi-tenancy,” and “SSAE 16” were a necessary part of the marketing collateral library. I haven’t seen that kind of promotion for awhile.
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