Remove Mobile Remove Payment Features Remove White Paper
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Don't put your SaaS marketing plan on auto-pilot

Practical Advice on SaaS marketing

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. SaaS primers” that included a glossary of terms like “ subscription pricing,” “multi-tenancy,” and “SSAE 16” were a necessary part of the marketing collateral library. I haven’t seen that kind of promotion for awhile.

Marketing 113
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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

And there’s something in your industry where you are a subject matter expert where you know how to do mobile billing, you know how to do something in your vertical area of SaaS. Jacob just taught himself, going to the first question about SEO, he taught himself how to write canonical blog posts about how to manage mobile subscriptions.

Scale 296
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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. Instead, mass media channels must be used: press, mobile app stores (iOS & Android), web app stores (Chrome, Google Apps, Intuit and Force).

SMB 100
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A Vendor’s Guide to B2B Ecommerce

FastSpring

More choice and competition around shipping and payment options. The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. Making sure your site is responsive on both desktop and mobile devices. Give you a secure way to process payments.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

For example, you could send them free eBooks or white papers, connect with them on social media, or make them a special offer. Other SEO practices require technical expertise, such as optimizing your site for mobile search and implementing new features. Plus, they can choose from three subscription plans. Final thoughts.

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Smart SaaS PPC Tactics: Lead Nurturing vs. Direct Signups

Unbounce

For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. Ultimately, we want this prospect to register for a trial or buy a subscription. For the paid trial, you want to extend this to a full, long-term subscription. EDITOR’S NOTE. EDITOR’S NOTE.

SaaS 111
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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

They usually are licensed through a subscription sales model. This can be anything from downloading a white paper to signing up for a trial. Intercom allows teams to deliver real-time cloud-based support through in-app, online, or mobile messaging. What Are SaaS Tools? Select List of SaaS Customer Support Solutions.