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While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online.
/ Landing page optimization Mastering ecommerce conversion rate optimization: expert tips and inspirational examples By Alan O’Sullivan. 37 min read If you work on ecommerce projects and you’re not already BFFs with conversion rate optimization (aka “CRO”), you’re really missing out. What is a good ecommerce conversion rate?
Payment processing. Here are some commonly used customer lifecycle terms: Visitor : Anonymous user on the website. Lead : Person who has expressed some interest in the service. This can be anything from downloading a whitepaper to signing up for a trial. Managing internal and external communications.
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