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The 5 Marketing Channels of Great SaaS Companies

Tom Tunguz

But SaaS companies still do have channels available to them in the form of app stores from Salesforce, Intuit, Google and the Apple and Android mobile app stores. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Advertising - AdWords, LinkedIn, Facebook ads.

Scale 133
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Another task for 2014 planning: review your messages

Practical Advice on SaaS marketing

That’s what email campaigns, presentations, webinars, press campaigns, website overhauls, white papers, data sheets, events, customer conferences, and search engine marketing are all about. For example, for some buyers, mobile is much more important now than it was a few years ago, so you’ll need to address that.

Headcount 100
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Don't put your SaaS marketing plan on auto-pilot

Practical Advice on SaaS marketing

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Things like mobile capabilities, for example, that earlier buyers may have never thought about, may now be at the top of their priority list, and your marketing plans need to present them more prominently.

Marketing 113
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The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

No White Papers; Just Mass Media Marketing Typically, this sales process leads with a product that excites users and triggers word of mouth sharing, and blog posts, and news articles. Instead, mass media channels must be used: press, mobile app stores (iOS & Android), web app stores (Chrome, Google Apps, Intuit and Force).

SMB 100
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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

And there’s something in your industry where you are a subject matter expert where you know how to do mobile billing, you know how to do something in your vertical area of SaaS. Jacob just taught himself, going to the first question about SEO, he taught himself how to write canonical blog posts about how to manage mobile subscriptions.

Scale 296
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A Vendor’s Guide to B2B Ecommerce

FastSpring

The changes mean a CEO can make a purchase using their mobile phone while waiting in an airport, which was impossible to do even a decade ago. Making sure your site is responsive on both desktop and mobile devices. Be mobile-friendly and work across a range of devices. Social proof such as testimonials and customer stories.

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Getting Started with Behavioral Email Marketing

Neil Patel

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. But re-targeting the user in this way isn’t the only way to leverage behavioral targeted emails. Views certain content on your web page.

Marketing 131