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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52
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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

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CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. Click To Tweet.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. What is Buffer. Tweet this quote.

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How QuikNode is Handling Growth in the Blockchain Industry

Baremetrics

Background In 2017 and 2018, many new blockchain projects started offering their tokens for sale. With this popularization of blockchain came an influx of new users that caused infrastructure issues for websites interacting with the Ethereum blockchain. Table of Contents. Gain valuable feedback.

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What's the ROI of your mom?

ProfitWell

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. Your top subscription news. Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey. And Sprinklr acquires Nanigans. Your mom has an ROI.

Scale 43
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30+ Incredible New Speakers for 2021 SaaStr Annual

SaaStr

Brian Peterson, CTO @ Dialpad. Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Dave Walters, CTO, Hired. Jenn Knight, Co-Founder, CTO, AgentSync. Suzanne Xie, Head of Invoicing @ Stripe. Amisha Gandhi, SVP, Marketing @ Tipalti. Zach Kitschke, CMO, Canva. Tom Clayton, CRO @ Bill.com.