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You can come up to me after this and I can give you a list of 10 people, but find somebody that’s been a VP of Sales before successfully in a startup, scaled that to some level of success and make that person sort of an independent arbiter of that process. They don’t have an agenda. You take as long as you need.
Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Customer data is cross-functional; not just specific to a particular team (sales, marketing, support) within an organization.
What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We all know and could name several successful B2C and B2B companies. He had a sense for it. He saw something.
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