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Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why?
Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. The productmarketer doesn’t make sense between $2M and $10M in revenue.
Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.
Get best price tickets here!!! At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have productmarket fit was effectively number one. Build the product. Get it into the market. It makes sense that that would be the role that comes in as the CTO.
Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts.
Quick recap: Keep your pricing simple. Being an engineer can give you the upper hand as a CEO because you understand the product. And also, we always prioritize the features requested by our existing customers over the new prospects. And, that was a product manager? Eric Yuan : Productmarketing manager.
Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. ProductMarketing Manager: This person is tasked with developing productmarketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.
If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. Why are you looking for a new job? But as from a company standpoint, I don’t necessarily love them and their pricing and lack of customer service. Let’s find a new shirt. Lizzie Mintus (07:58) Yes.
In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) through the marketing mix. " My really crude definition : When I come across a newproduct I tend think "Wtf is this? Is sending and receiving mails a new shiny technology?
Background In 2017 and 2018, many new blockchain projects started offering their tokens for sale. With this popularization of blockchain came an influx of new users that caused infrastructure issues for websites interacting with the Ethereum blockchain. Table of Contents.
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.
In the last two years there have been so many new services around security, around machine learning that literally did not exist. What is their biggest challenge and what should they be focused on, whether they’re a CEO or a CTO, what would you say they should be focused on today? How many developers are using your product?
Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And then you keep resources on them because for the next three to six months, you’re taking feedback from customers and feeding it back into that new functionality or that newproduct.
About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have productmarket fit for that. I don’t know really how to build pretty things.
Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. B2C pricing.
A scoring system identifies which customers are healthy and happy with your product. Drive new levers of growth. Through this work, it can drive new revenue opportunities. You’ll need someone familiar with your data—perhaps a CTO or someone responsible for business operations. Did you change your pricing?
The beta phase involved 50 brands and the creation of a playbook for activation, which was a collaborative effort between the productmarketing team, success team, and others. Pricing and Model Management The company charges customers based on success, only charging for full automation when a ticket is closed and resolved.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer.
As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base. If you're generating something that's brand new, like a brand new category, nobody understands about it.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
Chris Orlob is the senior director of productmarketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot.
This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.
He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. Usually we don’t need a full POC — we just let them start with an on-demand pricing, which of course is a little bit more expensive, but it allows them the full flexibility. We just allow them to start on-demand.
You launched a new app, and youre excited to see how its performing. Many product teams know this feeling: mobile user retention is dropping, even after big updates and splashy feature releases. User retention measures how many users continue to use your product or service after their initial interaction or sign-up.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Also, don’t miss out on discounted prices for SaaStr Annual 2024 tickets. Companies that have great, happy, productive employees do better by every single return.
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