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Miguel Carranza, CTO at RevenueCat, shares ten learnings from firsthand experience in architecting an API & SDK that is currently on 5,000+ apps and has seen 3x growth Year-over-Year. . But the reality is that when you’re trying to find product-market fit, that probably shouldn’t be your concern.” What makes a great API?
Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there.
The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner.
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
Q: Should ProductMarketing Work for Product or Marketing? Productmarketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from productmarketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from productmarketing.
Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. The productmarketer doesn’t make sense between $2M and $10M in revenue.
In a Quora thread , Ian McAllister, Director of Airbnb and former GM of Amazon describes the process: “ For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. Often, product roadmaps represent commitments that shouldn’t be kept.
Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Pete was a Google Associate Product Manager for AdSense and launched Google App Engine. As soon as you become good at a job - sales, product, marketing - you know enough to hire the person to replace you. And you should do it right then.
Spokes, e.g., include: sales/AEs, sales/SEs, productmarketing, analyst relations, customer success, customer support, professional services, existing customers, prospective customers, the CTO, engineering (e.g., technical debt), and more. We had a great discussion of technical debt and types of it: platform-driven (e.g.,
At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have productmarket fit was effectively number one. Build the product. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK.
Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. ProductMarketing Manager: This person is tasked with developing productmarketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.
Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts.
Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. It’s whether or not you can get the right human-computer interaction.
And, especially when you’re considering integrating a new technology platform into your business—like AI today, or cloud a decade ago—how do you invest in innovation without losing control of your runway and budget? The problem with the 70–20–10 rule is that product is so multifaceted that it defies a generalizable rule or framework.
Background In 2017 and 2018, many new blockchain projects started offering their tokens for sale. With this popularization of blockchain came an influx of new users that caused infrastructure issues for websites interacting with the Ethereum blockchain. Table of Contents. Gain valuable feedback.
If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. Why are you looking for a new job? Let’s find a new shirt. Lizzie Mintus (07:58) Yes. Yeah, it happens all the time because the small company cares about you, David, as a person. Here’s your impact.
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer. Click To Tweet.
New for 2020: SaaS Pricing and COVID-19. The 2020 SaaS Product Benchmarks Report. In this brand-new report, we finally answer the question “Freemium or free trial?” ” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates.
In the last two years there have been so many new services around security, around machine learning that literally did not exist. What is their biggest challenge and what should they be focused on, whether they’re a CEO or a CTO, what would you say they should be focused on today? How many developers are using your product?
To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer. Chief Product Officer.
Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And then you keep resources on them because for the next three to six months, you’re taking feedback from customers and feeding it back into that new functionality or that newproduct.
In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) through the marketing mix. " My really crude definition : When I come across a newproduct I tend think "Wtf is this? Is sending and receiving mails a new shiny technology?
Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.
This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.
About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have productmarket fit for that. I don’t know really how to build pretty things.
For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. And we were acting as the CTO of Gap and whatever, another title.
And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. And, that was a product manager? Eric Yuan : Productmarketing manager.
A scoring system identifies which customers are healthy and happy with your product. Drive new levers of growth. Through this work, it can drive new revenue opportunities. You’ll need someone familiar with your data—perhaps a CTO or someone responsible for business operations. Strategically allocate CS resources.
Plus, the ProductMarketing Alliance drops the ProductMarketing Salary Survey. Your top subscription news. Productmarketers: move west. The ProductMarketing Alliance dropped the ProductMarketing Salary Survey. On today’s episode, we’re calculating the ROI of your CSM.
The beta phase involved 50 brands and the creation of a playbook for activation, which was a collaborative effort between the productmarketing team, success team, and others. The models used by the company are changed often, with different steps having different models, and the team tests something new every week.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer. Tweet this quote.
The 90-Day Rule , which argues that new managers need to be decisive about who stays on the teams they inherit. Most of the time, in my experience, VCs run in advice/support mode, but if a company starts to have continual performance problems, is considering a new financing, or evaluating potential exit opportunities (e.g.,
Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. A lot of this data can be gathered during your positioning and product-market fit research. That’s what makes subscription sales so difficult.
He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. If I’m looking for a new dashboard tool or a new financial tool, I really appreciate when someone is asking me, “Okay, what problem are you trying to solve? What’s your target?” If you need money, of course.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base. If you're generating something that's brand new, like a brand new category, nobody understands about it.
Brian Peterson, CTO @ Dialpad. Nicole Culver, Director of ProductMarketing, SaaS @Bandwidth. Dave Walters, CTO, Hired. Jenn Knight, Co-Founder, CTO, AgentSync. Grab 30% off the best passes here: The post 30+ Incredible New Speakers for 2021 SaaStr Annual appeared first on SaaStr. Zach Kitschke, CMO, Canva.
Chris Orlob is the senior director of productmarketing at Gong.io, an AI (Artificial Intelligence) platform to provide sales analytics. He is a SaaS sales & marketing enthusiast who shares his insights on the same on social media. One of the top SaaS influencers is Dharmesh Shah , co-founder, and CTO of HubSpot.
In an emerging industry, if your customer success team is a relatively new addition within a business, there is an enormous amount of grafting to be done to prove your team’s worth with the company. Each and every sector of the organization, like the product, marketing, sales, and finance, needs to be focused on the customer journey.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) Web Summit Rio, day 3. apareceu primeiro em SaaSholic.
What does really effective productmarketing mean to Paul? Why does Paul believe that the builders are the new pro athletes? People are struggling ,as well as organizations, obviously, but they’re also super willing and keen to try new things to improve how they work. Harry Stebbings: Totally get you.
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