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Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. SaaStr Annual attracts thousands of high-quality SaaS professionals across functions like engineering, product, marketing, sales, and customer success.
For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should ProductMarketing Work for Product or Marketing?
Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. You also don’t want to hire a VP of Sales who won’t carry a bag.
As a founder/CEO, building your first management team is something that you often lose sleep over. Which role should you hire for first? For starters, your first hire should be someone who can complement your skills, someone who is strong in areas where you’re weak, but it goes much deeper than that. And for good reason.
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
If you’re running a smaller digital business, you may find it challenging to hire great talent. Larger technology companies can pay more, offer more benefits, and provide a more marketable brand on a candidate’s resume. Why is it so hard for SMBs to hire the best talent when competing with big companies?
Immediately told them to hire 50 reps in a different city, in a different city, and they did. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. So number six, thinking you’re getting away with under investing in management, up scaling in HR.
Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.
Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Pete was a Google Associate ProductManager for AdSense and launched Google App Engine. First, hire a management coach to work with you as the company grows. These were some of the things I learned from Pete.
In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows. AccountManagers: They serve as the lead point of contact for all customer accountmanagement matters.
And also, we always prioritize the features requested by our existing customers over the new prospects. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO.
Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.
In the last two years there have been so many new services around security, around machine learning that literally did not exist. But they are actually accompanying us in the sales cycle and it’s certainly something that’s accelerated our time-to-market but also our success as well. So the conversation is changing.
A Couple SaaS Generations Ago… Traditional software companies managedsales, product development, finance and HR in siloed organizations by function. Cross functional management was attempted but often not effective. In the early SaaS days, management structure was essentially the same.
Product positioning describes the specific market you intend to win and why you are uniquely qualified to win it. It’s the underpinning of your go-to-market strategy and impacts everything from marketing to sales, to customer success and the product itself. through the marketing mix. "
This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. Identify ideal customers and hone sales personas. Drive new levers of growth.
Plus, the ProductMarketing Alliance drops the ProductMarketing Salary Survey. Your top subscription news. That’s what David Apple—customer success and sales guru at Notion— is asking. Along with: What’s the ROI of your customer success manager? How many CSMs should you hire? And for some U.S.
About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. So we didn’t have productmarket fit for that. I don’t know really how to build pretty things.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. You need a lot of education.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there.
He also founded SaaScribe to help founders, customer success teams , sales executives, marketing professionals, and growth hackers. Asia Orangio is a SaaS expert who helps SaaS companies and start-ups to craft a data driver strategy and implement award-winning marketing strategies to win the audience. Asia Orangio. Chris Orlob.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
This all relates to a core Kellblog theme of ownership — who owns what — that I’ve explored in some of my most popular posts: What It Really Means to be a Manager, Director, or VP , which touches on the real differences between people operating at different levels. Hired CEOs: It’s the Board’s Company vs. It’s My Company to Run.
What does really effective productmarketing mean to Paul? How does Paul think about driving really effective change management? When engaging with bottoms up sales models, where does Paul identify the tipping points of going from bottoms up to top down? * Why does Paul believe that the builders are the new pro athletes?
Does Bob agree with the notion that channel sales have completely died in the world of SaaS? In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * How does Bob think about when is the right time to hire a Head of Partnerships? Why is this? Yep, we did that.
Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. 13:17 Characteristics of top early-stage sales reps.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.
At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. Companies that have great, happy, productive employees do better by every single return. Brian and Dharmesh started the company out of MIT Sloan, so who did they hire?
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