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I support the digital product community through my role at FastSpring and I love to bring the best of the community to you here on Growth Stage. In this episode, we’re going to be talking about how SMB digital brands can win the best talent Joining us for that conversation is someone who knows quite a bit about that.
At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have productmarket fit was effectively number one. Build the product. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK.
So mid-market, we’re about 40 to 50K ACV enterprise. So up to 100-150K and SMB, we’re at 2K. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gachet : Depends on the segment.
Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And then you keep resources on them because for the next three to six months, you’re taking feedback from customers and feeding it back into that new functionality or that newproduct.
The beta phase involved 50 brands and the creation of a playbook for activation, which was a collaborative effort between the productmarketing team, success team, and others. The models used by the company are changed often, with different steps having different models, and the team tests something new every week.
As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base. If you're generating something that's brand new, like a brand new category, nobody understands about it.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
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