Remove New CTO Remove Product Marketing Remove Startup
article thumbnail

Braindates Are Open for SaaStr APAC 2023!

SaaStr

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Yamini Jain, Co-founder at Global roots inc How to manage a SAAS startup effectively? Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

article thumbnail

What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024

SaaStr

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from product marketing.

Scale 291
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. For startups, it’s probably 4-10x. Let’s jump right in.

CTO Hire 212
article thumbnail

Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 182
article thumbnail

4 Lessons For SaaS Startups From Optimizely's Early Days

Tom Tunguz

Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Pete was a Google Associate Product Manager for AdSense and launched Google App Engine. As soon as you become good at a job - sales, product, marketing - you know enough to hire the person to replace you. And you should do it right then.

CTO Coach 114
article thumbnail

How SMB Digital Brands Can Win the Best Talent

FastSpring

If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. Why are you looking for a new job? And I hear a lot of startup founders, they’re like, oh, I want someone that’s so into working for equity. Let’s find a new shirt. Lizzie Mintus (07:58) Yes.

SMB 107
article thumbnail

How to Strategically Score Customer Health to Drive Startup Growth

OPEXEngine

In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. A scoring system identifies which customers are healthy and happy with your product. Drive new levers of growth.

Startup 91