This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Yamini Jain, Co-founder at Global roots inc How to manage a SAAS startup effectively? Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai
Q: Should ProductMarketing Work for Product or Marketing? Productmarketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from productmarketing. Maybe we expect too much, even up to $10-20M ARR, and expect magic from productmarketing.
Some are decades-old problems, while others have emerged from this new world we’re in. GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. For startups, it’s probably 4-10x. Let’s jump right in.
Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.
Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Pete was a Google Associate Product Manager for AdSense and launched Google App Engine. As soon as you become good at a job - sales, product, marketing - you know enough to hire the person to replace you. And you should do it right then.
If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. Why are you looking for a new job? And I hear a lot of startup founders, they’re like, oh, I want someone that’s so into working for equity. Let’s find a new shirt. Lizzie Mintus (07:58) Yes.
In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. A scoring system identifies which customers are healthy and happy with your product. Drive new levers of growth.
At the beginning, my vice presidents were engineering, and product, and a designer. Making sure we have productmarket fit was effectively number one. Build the product. Get it into the market. As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK.
How did Lenny Rachitsky get started in product management? Renowned for his tenure on Airbnb’s product team, Lenny’s professional journey truly began in 2010 when he served as the CEO of a budding startup named “Localmind.” He later branched into hosting podcasts , called Lenny’s Podcast.
Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. If you enjoy our conversation, check out more episodes of our podcast.
New for 2020: SaaS Pricing and COVID-19. The 2020 SaaS Product Benchmarks Report. In this brand-new report, we finally answer the question “Freemium or free trial?” ” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates.
Customer Onboarding Specialist: Responsible for helping new customers get up and running with the company’s products. ProductMarketing Manager: This person is tasked with developing productmarketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers.
QuikNode is a Miami-based startup powering blockchain applications with lightning fast Ethereum, Bitcoin, Polygon, BSC and xDai nodes. Background In 2017 and 2018, many new blockchain projects started offering their tokens for sale. A simple control panel brings it all together and makes infrastructure management easy.
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer. Click To Tweet.
A lot of startups built the equivalent of Dropbox but never became Dropbox. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) through the marketing mix. " Is sending and receiving mails a new shiny technology?
I was working with a company that … Because people will write big checks today into early stage companies, where someone came in very early and gave an early startup $50 million too early, and just started telling them how to raise the company, immediately told them to go buy competitors, which they’re not ready for.
Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. Hila Qu has been the Head of Growth or VP of Growth at a number of different companies and startups, most notably Acorns and GitLab. You need a lot of education.
Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. This is a program where we invite luminaries from the startup world to share their insights. I’m Travis Bryant.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. That’s when he realized they would need to find a new way to grow. What is Buffer. Tweet this quote.
Simply put, you conduct customer discovery interviews before launching a newproduct, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. Intuit regularly conducts customer development interviews to test design changes and new features.
We’ve discussed most before individually, but let me throw ’em together: It may well take 24 months to get to true product-market fit and Initial Traction. You really need a great CTO, not just a good business team. A mediocre tech team, a part-time CTO, or even just a decent CTO just doesn’t get you there.
You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He is the managing director at Foundry Group, and his insights on technology startups are useful. Casey Winters is a growth and SaaS marketing expert who has transformed how startups grow and scale into large companies.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
The article highlights the potential for Latin American startups to utilize AI to improve efficiency, generate global innovation and economy, and expand internationally. The article also emphasizes the importance of big ideas, patience, resilience, and support within the ecosystem for the success of Latin American startups.
This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.
The 90-Day Rule , which argues that new managers need to be decisive about who stays on the teams they inherit. Startup CEOs generally fall into one of two categories and the category is likely to predict how they will approach the ownership issue. When you’re CEO of a startup there is no boss and there are no peers.
Zvi has leadership experience across a wide range of organizations, from his various fledgling startups to large national military organizations. He co-founded and served as CTO of Safend, an endpoint security solution acquired by Wave Systems. I’m really curious to learn about new technologies that allow us to move faster.
Prior to founding Balsa, Paul was Senior Director of Product @ Slack and before Slack was a Group Product Manager @ Twitter where he was responsible for the home timeline, including timeline ranking. What does really effective productmarketing mean to Paul? How will the structure of orgs change around them?
297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Yep, we did that. Kind of solve the problem.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content