New CTO SMB Software Review 
FastSpring
FEBRUARY 6, 2025
In this episode, we’re going to be talking about how SMB digital brands can win the best talent Joining us for that conversation is someone who knows quite a bit about that. If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. Why are you looking for a new job?
SaaStr
JANUARY 12, 2022
Another top mistake SMB folks make trying to sell enterprise. “That it was much easier to do more in order to keep that customer than to get a new “top” customer. ” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. Your key champion might buy just 1 or 2 new products a year.
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SaaStr
MARCH 7, 2021
This is also one of the least expensive (in terms of hard costs) things you can due to help the company scale in this phase, and beyond. 5/ Moving from CTO-led -> VPE-led dev team. This is pretty well understood today, but was fairly new to me. Field vs. mid-market vs SMB early. More on that here and here.
SaaStr
JULY 10, 2021
Nikos : In your case, I understand your company also shifted slightly on the market, like from SMB to bigger customers. As you said, people take it hard if suddenly you say, “Hey, this is your new EVP. I’m sure you did a lot of diligence in trying to figure out whether that person would succeed. Craig : Yeah.
Payrix
OCTOBER 1, 2024
As businesses continue to embed payment solutions into their software platforms, ensuring compliance with PCI DSS (Payment Card Industry Data Security Standards) is more important than ever. Candice offers valuable insights into why PCI compliance is critical and how software companies can navigate this complex landscape.
SaaStr
FEBRUARY 5, 2025
This transformed how they track and improve performance, shifting from manual review to automated analysis. The key takeaway is that full automation is the new expectation, and it takes time and resources to build, but the cost will go down with advancements in technology and infrastructure.
ChurnZero
DECEMBER 9, 2022
But promotional paths are a-changing, according to a time-series by Spencer Stuart summarized in Harvard Business Review’s “ Finding the Right CEO.” Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs.
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