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Who is Your “Buying Committee” and Why You Should Care

Sales Hacker

Examples: CTO, COO, CFO. Sales and Marketing Collateral: Customer-facing collateral (White papers, Customer stories, Outbound content) should be updated to reflect the needs and preferences of your target stakeholders. Executive Approver: For big-ticket items, you’ll need a thumbs-up from someone at the top.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

They will do outbound, they will qualify inbound, they can close small deals, they can close large deals, they can write white papers, they will do everything and they like to do that. For instance, my first rep from Marketo, he was the first rep at Marketo in New York. And that’s new ACV. Talk to him.

Scale 148
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PODCAST 126: How to Book a Meeting with Nearly Anyone in the World with Jeff Winters

Sales Hacker

We launched REGIE, our product, back in February, but we’re releasing the new and improved REGIE now. I go to the 500th floor of this enormous edifice in New York, and I walk in. We brought in this brilliant CTO who’s got a PhD in informatics. Then last is do-it-yourself, and we’re really excited.

Scale 79