Who is Your “Buying Committee” and Why You Should Care
Sales Hacker
NOVEMBER 16, 2023
Examples: CTO, COO, CFO. Sales and Marketing Collateral: Customer-facing collateral (White papers, Customer stories, Outbound content) should be updated to reflect the needs and preferences of your target stakeholders. Executive Approver: For big-ticket items, you’ll need a thumbs-up from someone at the top.
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