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We’re (for now) using Intercom for trigger-based onboarding and activation messaging, as well as customer communications and newsletters. We use Livestorm for webinars (which we’ve recently started streaming to social simultaneously), and Slingshot to warehouse and send out swag. for our podcast.
2022 B2B SaaS Trends [Webinar Recap]. In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . Q&A from the ’22 B2B SaaS Trends Webinar.
Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. For instance, satisfied customers are more likely to renew their subscriptions month after month with a subscription-based streaming service. Send targeted webinar offers to improve customer success.
Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding. Ready to dive in?
If you screw up your customer’s experience early on in their subscription, it’s hard to convince them to keep paying month after month. And since SaaS and subscription businesses depend on monthly recurring revenue to grow , it pays to perfect your customer onboarding process. Let’s onboard some new customers.
Are you struggling with segmenting onboarding messages for your customers? So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs.
You can also onboard and educate new customers, so they’re set up for success with your product from day one and have all of the information they need to overcome common hurdles. . Here are three tactics that have proven effective time and time again: Onboard and educate customers with Product Tours.
That’s why we have ten reasons why your users are canceling their subscriptions and what you can do to mitigate them and drive long-term customer retention. Terrible primary onboarding. Involuntary churn due to failed payments. And what are the most concerning cancellation reasons you could avoid? Keeping bugs unfixed.
Here’s an interesting stat: 70% of businesses consider subscription and membership models indispensable for future commercial growth and expansion. They must engineer a well-rounded solution that makes handling subscriptions a breeze (and yes, it is as hard as it sounds). However, only 10% of them currently employ these models.
By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.
Measure your success by monitoring metrics like activation rate, time to value , and onboarding completion rate. This involves upselling , cross-selling , and ensuring continuous subscription renewals. Example: Userpilot hosts regular webinars to attract and educate potential customers: Catch up on Userpilot’s on-demand webinars.
We have three words for you: Seamless Customer Onboarding. Historically, customers have been known to stop renewing subscriptions because they start viewing their subscriptions as pointless. How overwhelming is your onboarding process? Create a Holistic Onboarding Experience for Enhanced User Satisfaction.
However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurringpayments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.
Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.
Customer onboarding is an introduction to a new way of working. The most effective ways to take the stress out of that transition are to build the customer onboarding experience around simple steps and a clear path to value. 5 Tips to Maximize the Customer Onboarding Experience. Set Milestones. Train Your Customers.
Does your Customer Success team have a shallow view of onboarding? If you consider onboarding to be a success when a customer reaches their go-live date, then you need to dig deeper. How to increase customer value during onboarding with Donna Weber. Let me go back to my six-stage onboarding framework.
Here’s a customer success manager introduction email you can use when onboarding a new client to your company. To get you and your team started, I’d like to schedule an onboarding call at your earliest convenience. An excellent opportunity to engage clients is inviting them to an event, such as a webinar or seminar.
Here are eight tips to write onboarding welcome emails that drive users back to your product. Don’t overwhelm your users with too many emails at once Have you ever signed up for a SaaS product (or any other type of subscription) and been bombarded with multiple emails all at once? Let’s make sure that doesn’t happen to you.
TL;DR A customer onboarding specialist helps onboard customers by conducting product tours , answering their questions, and helping them achieve their goals with the product. Product-Led Onboarding (Retention & User Growth). Better Onboarding (Importance & Strategies). Custify Webinars (Customer success, incl.
Customer retention software automates best practices for maintaining clients, helping you deliver successful outcomes that inspire subscription renewals and repeat business. Customer retention software is an app that promotes SaaS subscription renewals and reduces churn rates. Onboarding. What Is Customer Retention Software?
Starting a career as a customer onboarding specialist requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a customer onboarding specialist, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.
Onboarding emails meet churn indicators. Steph Knapp discusses how you can identify and use weaknesses to optimize your overall onboarding and customer engagement strategy. You may know Steph from her Zendesk Onboarding Email Breakdown featured in our 2018 SaaS Roundup summary. Using Onboarding & Content to Reduce Churn.
7 Key Takeaways from ‘Fortifying Customer Relationships During COVID-19’ Webinar. The program terms were that once a startup was deemed “profitable,” they’d start paying for their software subscription. They made the decision to offer the bootstrap program to impacted customers who may have otherwise canceled their subscription.
Webinars are a condensed and easy way to find out more about a topic you like. We’ve gathered some of our favorite customer success webinars. Webinar 1 – How to Onboard Customers Remotely. Why Attend: Customers come in all shapes and sizes and their Onboarding needs to be aligned to their needs.
Personalize the onboarding process according to users’ JTBD. Assuming both new and existing customers spend the same on your subscription service, you get a higher return on investment with retention than acquisition. Some helpful strategies include: Personalize the onboarding process for new customers. Welcome Survey.
First, let’s answer the question, what does a typical customer journey in the subscription economy look like? A SaaS customer goes through acquisition, onboarding, retention, and upsell. Then, you look to deliver early success milestone during onboarding as the maximum churn happens in the first 90 days.
Hosting a Webinar. Hubspot built its early success off interactive, unforgettable, and useful webinars. Does your product help employees save time while invoicing? Source: Userpilot-Add gifs and interactive videos to your product onboarding with just one click! SaaS Marketing Tactic #5: Hosting a Webinar.
Sometimes it’s really hard, because the product requires significant onboarding in order to shine. Every purchase activity has potential for automation through e-commerce, including pricing, product configuration, trial account conversion, contract signing, payment, invoicing, billing and collections. Let them buy!
Boost user activation by using onboarding checklists to help users complete core tasks. Host webinars to promote new features. Retention: Users keep making repeat purchases after their initial subscriptionpayment. Content formats such as blog posts, newsletters, informative videos, webinars, etc., Welcome survey.
A walkthrough software uses interactive walkthroughs to support new user onboarding. If you get your new user onboarding wrong, it’ll create a domino effect on all your product metrics: Product time to value goes up ; When your time to value goes up, fewer users are activated which means new user activation drops. . Conclusion.
TL;DR Customer churn refers to customers discontinuing their usage or subscription to your product. To reduce churn rate , you can follow practical tactics like: Personalize customer experience from the start by tailoring onboarding and in-app guidance. Implement onboarding checklists to drive users to the activation point.
Embarking on a career as a customer onboarding specialist involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful customer onboarding specialist. Looking into tools for customer onboarding specialists?
By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. During the sales process, including sales appointment scheduling, meetings and payment processes. Guiding customers through onboarding.
Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS. A subscription analytics platform in the first place, ChartMogul combines SaaS revenue and retention data with customer relationship management in one system. With ChartMogul, its easy.
Design a successful onboarding flow to help users unlock value quicker. Develop an effective onboarding flow to drive customer success An onboarding flow is a way of introducing new customers to your SaaS products or existing customers to new tools and features. Just remember that the onboarding needs to be personalized.
They renew subscriptions and spread positive word of mouth, increasing customer lifetime value , driving sales, and boosting profits. 15 creative customer engagement ideas: Personalize the customer experience by tailoring onboarding flows, dashboards, and messaging to specific user personas. Let’s get started.
You can also onboard and educate new customers so they’re set up for success with your product from day one and have all of the information they need to get started and overcome common hurdles, such as configuring your app or installing it on mobile. Onboard new customers. Customer retention. Product engagement metrics.
Let’s face it: without the right user onboarding tools , you can’t deliver a great onboarding experience for your new users. And without a great onboarding experience, your users don’t activate and churn. What are the best user onboarding tools for SaaS in 2024? Email onboarding tools. Video onboarding tools.
Next, you can recommend the most relevant features and help center resources based on their responses to deliver a personalized onboarding experience. Content formats, such as e-books, tutorials, and webinars, help users understand how they can use various features to accomplish their tasks. Welcome survey created with Userpilot.
Secondary onboarding introducing advanced features unlocks additional customer value. Educational webinars showcase new ways to leverage the product, fostering an engaged user community and generating new leads. SaaS companies rely on recurringsubscription revenue from customers rather than one-time sales.
To improve adoption, use walkthroughs to improve feature discovery , send in-app feature announcements , arrange webinars to guide customers, use secondary onboarding to unlock advanced features, and collect user feedback and act on it. Organize webinars to explain the new features to existing users. Wrapping it up.
Digital interactions that inform SaaS client relationships span the range of the customer journey , from pre-purchase marketing engagements to onboarding to subscription renewals, upsells and brand advocacy. Subscription renewals. Here are 14 top ways to use this principle: Deliver a great onboarding experience.
Collect relevant customer data on the welcome screen and personalize their onboarding. Use onboarding checklists to engage users from the start. Use in-app educational materials and live webinars to help users increase value and troubleshoot problems. User activation onboarding playbook. But it may not be enough.
And unfortunately, a lot of SaaS and subscription-based companies don’t take any action to stop it from happening. It generally happens as a result of the customer’s payment failing and never resolving the issue. After a certain amount of time goes by without payment, their subscription doesn’t renew, which results in churn.
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