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Sales and marketing 101 for startups: driving growth together

Chart Mogul

Growth hinges on two key factors: subscriber (customer) growth and Average Revenue Per Account (ARPA) growth. To grow your subscriber base, you need strong marketing and sales. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.

Scale 52
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Best Call Recording Software

Neil Patel

These are great for inbound support teams, outbound sales teams, and call recording at scale. Other benefits of Callcap include: Catalog item tracking reports Track revenue by campaign or employee Secure and PCI compliant recording and monitoring Manual pausing and automated scrubbing Call tracking Call recovery.

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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. As a high-growth SMB, your number-one focus is consistent sales. Customer acquisition drives revenue, and revenue becomes your means of growth. Without enough high-quality leads, your sales pipeline dries up fast. Salary and benefits costs. Data costs.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

A powerful CRM helps organize customer data, streamline sales pipelines, and automate marketing ultimately boosting revenue. In fact, 92% of businesses say CRM software is crucial to achieving their revenue goals. Enterprise users love the ability to do complex forecasting, pipeline analysis, and revenue reporting.

Scale 52