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Sales and marketing teams must align on customer fit early on to impact retention SaaS revenue growth depends on customers continuing to subscribe and use the product more and more over time. Subscribers who will stick around, renew their subscriptions, and expand their usage over time are the most valuable customers in SaaS.
Lead & Contact Management At the core of any CRM is managing contacts and leads through your salesfunnel. Salesforce originated as a sales pipeline tool, so it provides robust lead and contact management. It also supports role-based access, so each team can have tailored dashboards. Thats the Service Cloud license.
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