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“Give the VP of Sales More Time” This is always terrible advice. If a VP of Sales can’t improve things in one sales cycle or less — she never will. In one sales cycle, or less. At twice the price. “The Leads are There, the Problem is the SalesTeam.” ” No.
And if your team knows how to spend it, correctly — find a way to get them the capital they need to grow even faster than plan. A new edition, new services, an outboundsalesteam, an accountmanagement / upsell team. Double your pricing for new customer, on the largest deals.
And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. While the motion is slightly different, the genuine excitement that helped you make your first sale or close your first round should be leveraged in selling candidates as well. Cash is no longer a top concern.
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