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In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outboundsales from $2M to over $300M in ARR as Senior Director of SDR.
But I thought I’d take a stab at the Top 10 Pieces of Classic SaaS Advice … that, in my experience at least, are usually Just Plain Wrong. If a VP of Sales can’t improve things in one sales cycle or less — she never will. In one sales cycle, or less. SaaS compounds. Not always, but usually.
Scaling your salesteam can be one of the hardest things to do in SaaS. When do you hire for outbound? How can SaaS companies retain BDR/ SDR talent? What’s the best way to help your salesteam navigate today’s changing markets and changing priorities? So now what?
And if your team knows how to spend it, correctly — find a way to get them the capital they need to grow even faster than plan. A new edition, new services, an outboundsalesteam, an accountmanagement / upsell team. You still need to spend 15-20% of your time in sales. Add a layer.
B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.
As part of our last three annual finance and operating benchmarks surveys, we’ve asked nearly 2,000 startup founders and leaders of B2B SaaS businesses this simple question: “What’s keeping you up at night?”. And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive.
Learn how InsureSign — an e-signing solution for the insurance industry — uses ChartMogul to better understand revenue and get a detailed picture of sales performance. For its first six years, the e-signature startup I founded, InsureSign, used only inbound sales efforts. But now, how could we keep tabs on their progress?
This week on the Sales Hacker podcast, we talk to Kevin Egan, VP of North American Sales at Slack. Kevin’s sales career has taken him from Oracle, to Dropbox, to Salesforce, and now, to Slack. How experience as a sales engineer can play into your role as a sales leader. Subscribe to the Sales Hacker Podcast.
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