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Scaling your salesteam can be one of the hardest things to do in SaaS. When do you hire for outbound? What’s the best way to help your salesteam navigate today’s changing markets and changing priorities? And what’s the right time to fill crucial sales leadership roles? So now what?
In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outboundsales from $2M to over $300M in ARR as Senior Director of SDR.
If a VP of Sales can’t improve things in one sales cycle or less — she never will. In one sales cycle, or less. If a great VP of Marketing can double your inbound leads — of course you can afford her salary. Don’t hire some junior marketing person that can’t really get you more leads.
In the past, we’ve touched on several different ideas to help you scale, to do Even Better: Imagine capital doesn’t matter. And if your team knows how to spend it, correctly — find a way to get them the capital they need to grow even faster than plan. the prospects). Nor does your team. Add a layer.
B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.
The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. Accelerate hiring of internal recruiters. That talent pool has not kept pace.
This week on the Sales Hacker podcast, we talk to Kevin Egan, VP of North American Sales at Slack. Kevin’s sales career has taken him from Oracle, to Dropbox, to Salesforce, and now, to Slack. How experience as a sales engineer can play into your role as a sales leader. Why and how you must lead with your product.
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