Outbound Sales Team Sales Recruiting Underperforming Technical Team 
OpenView Labs
MARCH 8, 2021
B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. For all those reasons, hiring and management must be on point.
OpenView Labs
FEBRUARY 3, 2022
And the primary burden of your product and GTM execution can fall on an effective technical leader and proven sales executive. While the motion is slightly different, the genuine excitement that helped you make your first sale or close your first round should be leveraged in selling candidates as well. Cash is no longer a top concern.
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