Remove Outsourced Development Remove Payment Methods Remove Product Marketing
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Penetration (Market Share) - price the product at a low price to win dominant market share. Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Penetration prioritizes market share. A bottoms-up strategy lends itself to penetration pricing.

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SaaS Companies: Four Signs You’ve Outgrown Stripe

FastSpring

When you’re using a DIY payment solution like Stripe, making it work for your business falls on your developers. From testing out plugins to setting up new payment methods, maintaining Stripe can be very time-consuming. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. Why do developers love SaaS products?

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How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)

SaaStr

There is no shortage of options when it comes to building your marketing technology stack. But with the seemingly endless options, how do companies navigate what to handle in-house and what to outsource? Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. Join us at SaaStr Annual 2020.

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How to Define the Go-To Market Strategy for Your B2B SaaS Company

Aaron Beashel

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. Responsys (Enterprise Sales) – Responsys is an email marketing tool that predominantly uses an Enterprise Sales model.

Scale 192
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Lessons From a Second-Time Founder: How Brex Went From 0 – $1B in Under 2 Years (Video + Transcript)

SaaStr

” The whole point of building a corporation, is not having personal liability attached to it. So, there’s all these people who are just using debit cards, and just walking around with debit cards with 120 000 in the bank, or just using their personal card for all these things. We know a lot about payments.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

We’re approached multiple times a day by lead generation companies or outsourced sales companies who are either paid on retainer — regardless of performance — or paid on performance. Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it.