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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr

SaaStr

Vendr SaaS Consultant Katie Oates and Vendr Vice President of Customer Team Jeff Swank share eye-opening data and insights into buyer trends from 2023. They review the changing market, buyer trends, and tips for the road ahead. So, what’s driving these purchasing trends? Swank says, “This year, global funding saw a 53% decline.

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8 Out of 10 SaaS Founders Are Burning Cash Faster Than Ever — And Why YC is On Fire (SVB’s 2025 Data Breakdown)

SaaStr

Bankruptcy Filings in Silicon Valley Are Surging The Surprise : Despite all the talk about “landing softly” and “extending runway,” bankruptcy filings in Silicon Valley counties are on a clear upward trend through 2024. US developer salaries are showing signs of weakening.

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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

The SaaStr AI is already one release away from being able to automatically send contracts for simple sponsorship deals rather than just connecting prospects with sales reps. This will accelerate the PLG (Product-Led Growth) trend even for complex enterprise software. The AI needs clear rules about what it can offer.

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Top 10 Trends for Data in 2024

Tom Tunguz

At the IMPACT Summit yesterday, I shared our Top 10 Trends for Data in 2024. Data Teams are Becoming Software Teams : DevOps created a movement within software development that empowers developers to run the software they wrote. Data contracts encode the data interchange between two different departments (Gable).

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?