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TJ Nahigian, co-founder and Managing Partner of Base10 Partners, and Luci Fonseca, Partner, deep dive into the current GenAI landscape, incumbents vs. startups, and the six questions founders should ask themselves to drive value from GenAI. How do you make GenAI core and foundational to your product and not just a feature?
But I almost never see mediocre outsource SEO really work for B2B. As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? They want a vendor that will solve their problem over the coming years.
First, you get productmarket fit, then you create predictable revenue, and then you scale. There was a $40 billion dollar investment in a services company. I think it was somewhere in the Midwest, IT services, and they were growing, made 10% a year. Anyway, skipping a step. Skipping a step, pretty simple.
I recommend: Outsourced buyer interviews with a clustered model. Outsourced buyer surveys. The leader of the CI program at a large enterprise technology vendor described to me their four-year journey to using CRM data, all sourced by reps. There are two main ways to run a buyer interview — internally or outsourced.
Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurringsubscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.
And then Greylock approached me about being a partner that ended up being a really fun experience. Do you have to still find the right productmarket fit, you have to build a good product, you have to service the customers, you have to compete in the market. None of that changes.
That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit. Below is a lightly edited transcript of our interview.
While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.
We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.
I was fortunate enough two years ago to be part of a case study that Stanford GSB did on MongoDB with my current partner here at TripActions, Carlos Delatorre is the CRO here and was the CRO with me at MongoDB. Second, productmarket fit. And really our approach to our customers and the market had to pivot immediately.
Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.
There can be many, many winners when you have compounding interest from users and from services. I think it was Tom Tunguz from Redpoint who said, “Whenever you’re in doubt about productmarket fit, just double your price, and if the customer is still buying, you have more room to go. Your product has value for them.
Fred Viet: The mental model we had, and we are doing expansion as well in other markets currently, is, Always trying to have some early signal. I like what you say about making sure the market is pulling you. and I would say making sure the market is pulling us instead of trying to force too much in this direction.
Finally, before that, Amit was the Founder & CEO @ SparkThis, an outsourcedmarketing and sales service for cloud companies. And finally, before that, Amit was the founder and CEO at SparkThis, an outsourcemarketing and sales service for cloud companies. Amit Bendov: Product and productmarketing.
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