Remove Outsourcing Services Remove Payment Features Remove Product Marketing
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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

TJ Nahigian, co-founder and Managing Partner of Base10 Partners, and Luci Fonseca, Partner, deep dive into the current GenAI landscape, incumbents vs. startups, and the six questions founders should ask themselves to drive value from GenAI. How do you make GenAI core and foundational to your product and not just a feature?

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

But I almost never see mediocre outsource SEO really work for B2B. As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? They want a vendor that will solve their problem over the coming years.

Scale 293
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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

First, you get product market fit, then you create predictable revenue, and then you scale. There was a $40 billion dollar investment in a services company. I think it was somewhere in the Midwest, IT services, and they were growing, made 10% a year. Anyway, skipping a step. Skipping a step, pretty simple.

Scale 276
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Gathering the Right Win/Loss Data to Guide Your Team Through the Toughest Storms

Sales Hacker

I recommend: Outsourced buyer interviews with a clustered model. Outsourced buyer surveys. The leader of the CI program at a large enterprise technology vendor described to me their four-year journey to using CRM data, all sourced by reps. There are two main ways to run a buyer interview — internally or outsourced.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

And then Greylock approached me about being a partner that ended up being a really fun experience. Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. None of that changes.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

That company, of course, is Slack, and Rachel’s growth marketing team now owns Slack’s full acquisition funnel, from demand generation and team creation to activation and monetization. After I had left, we started to see that we had product-market fit. Below is a lightly edited transcript of our interview.