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SaaStr Podcast 459 (and Video): The Role of Partners to Scaling to $15 Billion With ServiceNow

SaaStr

Aneesa Sayall (VP of Strategic Operations Customer & Partner Org at ServiceNow) interviews Lara Caimi, the ServiceNow Chief Customer & Partner Officer, about the journey to $15 billion and how building partnerships help propel the business. So, what types of partners does ServiceNow have?

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6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners

SaaStr

TJ Nahigian, co-founder and Managing Partner of Base10 Partners, and Luci Fonseca, Partner, deep dive into the current GenAI landscape, incumbents vs. startups, and the six questions founders should ask themselves to drive value from GenAI. How do you make GenAI core and foundational to your product and not just a feature?

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Scaling from $1 to $10M, an AMA with SaaStr CEO and Founder Jason Lemkin (Pod 573)

SaaStr

But I almost never see mediocre outsource SEO really work for B2B. As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? They want a vendor that will solve their problem over the coming years.

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Braindates Are Open for SaaStr APAC 2023!

SaaStr

with Olivier Adam, Chief Growth Officer at ReferralCandy Successful Scaling Across Markets, Lessons in Marketing & Building GTM with IvyCap’s MP with Ashish Wadhwani, Co-founder and Managing Partner. And thanks to our partners at Globalization Partners for helping bring Braindates to SaaStr APAC.

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SaaStr Podcast 748: Fundraising & for Hiring in 2024 and Much More with SaaStr CEO and Founder Jason Lemkin

SaaStr

software, services) and being honest with investors about the composition of your revenue. He believes that AI will significantly enhance various aspects of SaaS products, making them more efficient and effective. He suggests that agencies often fail to deliver because they can’t fully understand the product or market.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation).

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The Things You Have to Get Right When You Start a Start-Up

SaaStr

Yes, your new product does have to be better than the existing guys. And sometimes just Cheaper and Best Service also work without any real different features. And $10B Notion took years to get to product-market fit. Product-market fit. You do have to eventually get to a minimum sellable product.