SaaStr
FEBRUARY 7, 2023
with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them. And thanks to our partners at Globalization Partners for helping bring Braindates to SaaStr APAC.
SaaStr
MARCH 2, 2022
Use agencies to outsource your execution, not your thinking. As you think about agencies, consider what you own and what you outsource.” – Jeffrey Yoshimura. Many frameworks exist to build messaging and sales enablement. This approach enables the effects of proposed changes to be understood before they happen.
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Sales Hacker
JUNE 14, 2018
A viable and proven option is handing over some or all of your sales efforts to outsourced sales professionals. It’s true that outsourcing your sales to a third-party provider can yield favorable results. There are many outsourcing companies, but which of them can actually hold a sales quota and get results?
Sales Hacker
JANUARY 3, 2022
Content is the cornerstone of sales enablement, but creating it is a massive headache. Those are resources that most sales teams do not have, and resources that most marketing teams need to protect. Read on for a cursory overview of how Agile can be applied to creating sales content along with a few tips for getting started.
SaaSX
FEBRUARY 26, 2020
So to combat this feeling (but, really, to maximize resources for greater ROI), companies sometimes turn to a partner for help with the heavy lifting. These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. All channel partnerships welcome!). We’ve got you. .
Sales Hacker
MARCH 25, 2021
Getting to know your buyers by building up semi-fictional representations of who they are will help your sales reps to: Establish the best way to approach and communicate with their prospects. Perfectly position the product/service to their prospects. Use personas to create sales enablement materials. Landing pages.
Sales Enablement, SaaS and Growth
JUNE 5, 2017
This challenge is particularly acute among software as a service (SaaS) businesses that are proudly “ product-first companies ”, and while this means they have a great product and first-rate engineering team, it often results in marketing efforts that are more akin to “ moneyball” marketing. What is a brand?
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