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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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UX analytics involves gathering, analyzing, and interpreting data about how users interact with your product or service. Instead, in your A/B tests , focus on one variable at a time for clear, actionable, and directly traceable insights. For each task participants must perform, Optimal Workshop has a dedicated task results tab.
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