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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

We needed to stay relevant along the customer’s journey and we needed to find our own cloud provider that was going to allow for us to scale quickly, to have the security that we knew customers were demanding when they were searching for cloud platforms. And what challenge that presented to us was how do we do that quickly.

Cloud 173
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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

B2B and B2C SaaS and Subscription Report. Updated weekly to show the impact of COVID-19, this resource from ProfitWell includes data from their subscription companies. Find out here. Chargebee’s summary of their recent webinar on what top companies are doing right now to adapt. Interesting data compiled by Ibbaka.

Pricing 135
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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. The problem was, it was very hard to find people to talk to about your prototype and conduct your research. As people or members of the same team, we’re biased.