Upscope

JANUARY 5, 2020

Related : 10 Companies Show you their Go-to-Market Strategies Also see : 3 Copywriting Secrets for Ranking on Google And : Using Jobs to be Done Method to Explain What Your Company Does Contents Skip this blog post and just read the book Why positioning matters What is positioning? Product positioning matters!

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

Tom Tunguz

NOVEMBER 18, 2015

Last night, SaaS Office Hours hosted Optimizely co-founder and CTO Pete Koomen. Pete was a Google Associate Product Manager for AdSense and launched Google App Engine. First, hire a management coach to work with you as the company grows. These were some of the things I learned from Pete. And you should do it right then.

CTO Coach 113

CTO Coach Sales Hiring CTO Hire Startup 113

User Pilot

JULY 27, 2023

In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. Before hiring, assess your current needs and hire as your company grows. Before the hiring process, take some time to decide on your current needs and hire as your company grows.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. So the actions are define and design the funding strategy seed extremely well.

New CTO 179

New CTO Sales Hiring B2C CTO Hire 179

OPEXEngine

FEBRUARY 13, 2020

To combat this and be more agile, SaaS management is morphing and restructuring functional management and multiplying the number of new C-Suite titles like Chief Customer Officer, Chief Revenue Officer, and Chief Product Officer, not to mention Chief Performance Officer and Chief Security Officer.

Part-Time CTO 69

Part-Time CTO CTO CTO Hire Management 69

Chart Mogul

MARCH 9, 2020

Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. One interesting thing that Joel shared with us, was that he realized implementing these software tools would require a large investment, but he consciously made that decision: I would gladly spend $100,000 on a tool if that would allow me to avoid hiring.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. Why You Need to Review Your Pricing Strategy Today (and How to do it Right). Patrick Campbell of Price Intelligently lays out the case for why a focus on pricing strategy is vital to almost every company’s bottom line.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Chart Mogul

JULY 1, 2020

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. The problem was, it was very hard to find people to talk to about your prototype and conduct your research. As people or members of the same team, we’re biased.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Andreessen Horowitz

NOVEMBER 28, 2023

Seema: Would love to talk about finding those initial customers who you tested with. So we didn’t have product market fit for that. How did you think about, who do I want to target for that product given where we are now. I knew that we had something here when we were in the Postmates office in San Francisco.

Merchant Services 81

Merchant Services Payment Methods Payments Payment Solutions 81

SaaStr

APRIL 4, 2019

We needed to stay relevant along the customer’s journey and we needed to find our own cloud provider that was going to allow for us to scale quickly, to have the security that we knew customers were demanding when they were searching for cloud platforms. At Zenoss, again, our target market is Global 2000.

Cloud 173

Cloud Scale Trends Artificial Intelligence 173

ProfitWell

DECEMBER 6, 2019

Plus, the Product Marketing Alliance drops the Product Marketing Salary Survey. What about the ROI of spending time with your family, friends, or kids? How many CSMs should you hire? Product marketers: move west. The Product Marketing Alliance dropped the Product Marketing Salary Survey.

Scale 43

Scale CTO Hire Sales Hiring New CTO 43

OPEXEngine

NOVEMBER 11, 2020

In this framework, you’ll learn how to design a scoring system that aligns to your growth strategy, brainstorm and select leader indicators of success, and operationalize the system across your startup. In HubSpot’s case, we eventually hired a world-class data science team, but our scoring only improved by a few points,” notes Redbord.

Startup 91

Startup Scale Systems Review Technical Review 91

Chart Mogul

MARCH 9, 2020

Joel had what he calls “an honest conversation” with Buffer’s CTO Dan. One interesting thing that Joel shared with us, was that he realized implementing these software tools would require a large investment, but he consciously made that decision: I would gladly spend $100,000 on a tool if that would allow me to avoid hiring.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Chart Mogul

JULY 1, 2020

After missing the mark on product/market fit for their first startup, the founders decided to find a new business idea and validate it with potential customers. The problem was, it was very hard to find people to talk to about your prototype and conduct your research. As people or members of the same team, we’re biased.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

ProfitWell

JANUARY 2, 2020

Different audiences require different targeting strategies. One of the best examples of this type of sales is Netflix—its pricing strategy paved the way for many modern subscription platforms. When you sell subscriptions in the B2C market, it’s important to forge strong connections with your customers. Let’s dive in.

B2C 52

B2C Subscription Payment Features Payments 52

SmartKarrot

MARCH 4, 2021

To handle this evolving requirement, it is important to build a competent profile to initiate progress in product development. This is where companies need another C-level executive to facilitate business growth via products. What makes a chief product officer (CPO) different from a CTO or a VP in the product department.

Part-Time CTO 16

Part-Time CTO VP of Engineering CTO CTO Hire 16

Mucker Capital

APRIL 6, 2023

If you're really starting from scratch, do the product. Do a bunch of change and even pivot to get to product market fit in that stage. You want to have some users, some customers to help you validate whether your product is solving their problem. You can really grab market share, you can really become very defensible.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SmartKarrot

OCTOBER 29, 2021

Let’s try to find that out in this write-up. The letter C, in this context, stands for “chief,” like a chief executive officer, chief, chief customer officer, and chief operating officer. Finding comments about your brand is the first step of advocacy. Definition of C-Suite.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

SmartKarrot

FEBRUARY 16, 2022

Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. He is well-known in the B2B SaaS space for his product.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

SaaStr

MARCH 12, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr. We find that on the one hand we want our product to be so simple and easy to use and deliver a really quick time to value. The hardest element of being CRO @ New Relic?

Scale 210

Scale Enterprise Scaling Sales Hiring 210

Unbounce

SEPTEMBER 24, 2018

Page speed came up over and over again as something marketers should prioritize in order to keep visitors happy, or keep them at all. In the days of marketing yore, “content was king” and all we needed to do was make it good. It’s simply evolved, and so should our content strategies. 1 way to reduce #bouncerate ?

AI Search 73

AI Search Artificial Intelligence Content Marketing AI 73

SaaSHolic

MAY 5, 2023

How To Understand VC In Latin America Rodrigo Baer,co-founder & Managind Partner (Upload Ventures); João Chebante, Owner & CEO (Sinergis) TL;DR Latin America is a first-generation market for startups, and investors outside the region may not have the same references and expectations as in the US or Europe.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

SaaStr

JANUARY 10, 2020

297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Harry Stebbings.

Sales Hiring 162

Sales Hiring Outsourcing Services Scale CTO Hire 162

SaaStr

OCTOBER 16, 2020

How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Is it product decisions? Is there hiring decisions? Paul Rosania.

CTO Coach 216

CTO Coach Sales Hiring CTO Hire Software Review 216

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. If you missed GTM 134, check it out here: Build your AI Outbound Machine with ChatGPT | Jordan Crawford Highlights: 05:03 When to hire your first sales reps.

Sales Hiring 99

Sales Hiring CTO Hire Scale VP of Engineering 99

User Pilot

MARCH 30, 2025

However, if youre below 20%, its time to reassess your approach. Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. Jose Gomez, CTO & Co-Founder at Evinex. Tailor your mobile onboarding with Userpilot.

Payment Solutions 52

Payment Solutions Retention Payment Methods Strategy 52

Sales Hacker

MARCH 11, 2025

Guest Speaker (Cassie Young): LinkedIn Primary VC Host (Scott Barker): LinkedIn Newsletter Find GTMnow (GTMfund’s Media Brand): Website LinkedIn Twitter/X YouTube Podcast Sponsor: Pursuit The best talent isn’t actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

Scale 83

Scale Technical Advisors Sales Hiring Technical Review 83

SaaStr

MARCH 30, 2025

Co-founders Dharmesh Shah (CTO) and Brian Halligan (Chairperson) shared at SaaStr Annual the unfiltered truth on building an SMB powerhouse, pivoting to product-led growth, and why the “M” segment is SaaS gold. The company had to retrench and restart their global efforts multiple times. Focus obsessively on churn.

Scale 194

Scale SMB Sales Hiring Scaling 194