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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Resources

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Tagging your partner organizations, influencers, or thought leaders at your company (your CEO, CTO, etc.) Some say 1-3 , others say 3-5.

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How to Use Generative AI and LLMs to Improve Search

TechEmpower SaaS

This enables internal users to swiftly find answers to queries such as "What is our internal IP address?" This has significantly reduced the time team members spend searching for information, enabling them to stay focused on their core tasks. cto , infotech , innovation , product , project , saas

AI Search 519
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What’s New at ZoomInfo with CEO Henry Schuck

SaaStr

Henry’s found that with SMBs and startups, they’re typically consuming content on social media, primarily LinkedIn, while Enterprise customers aren’t consuming that messaging on social media. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs.

New CTO 316
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Top 10 GTM Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin 

SaaStr

They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag. If you joined a startup at $2M and wanted to get to $6M with reps doing $400k, that VP of Sales would need to hire ten reps. 90% of the time, sales falls when a founder steps out of it.

CTO Hire 211
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. I just happen to… Jason : 271,000, and quite a few others on social media. You’ll find out tomorrow. But of course, it wasn’t always quite that big!

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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Resources

Time at Buffer: 11 years, 6 months Andy was one of Buffer’s earliest hires. While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Social Media is always changing, and platforms come and go.

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Using Buffer to Grow a Paid Newsletter's Traffic by 2.5x

Buffer Resources

He spent 12 years at Amazon, leading organizations as a general manager and technology director. Then he became CTO at Bezos Academy, a non-profit organization founded by Jeff Bezos. After leaving Bezos Academy, he decided to start a paid newsletter focused on career development, organization design, and hiring.