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By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your softwareapp in a SaaS context. Whitepapers.
Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple whitepapers. Subscription businesses rely on Baremetrics to segment customer attributes Get deep insights into MRR, churn, LTV and more to grow your business. What is a PQL? Try Baremetrics Free.
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