User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Customer satisfaction measures customers’ happiness with a product, service, or experience.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. ChartMogul helps you manage global subscriptions.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 148

B2C Payments SaaS Payments B2B 148

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. The Highest ROI Activities from Each GTM Function To wrap up, we asked GC what he’s seen work best in each of the Go-to-Market functions. At the same time?

Scale 321

Scale Sales Hiring Sales Marketing 321

SaaStr

NOVEMBER 7, 2023

Yet, Anthropc sends out a detailed list of everything like the core features of appointment scheduling, treatment planning, supply tracking, and billing and invoicing. That means faster cycle times between product and design and testing with customers. Framer is another really cool product for designing websites.

Generative AI 299

Generative AI AWS Artificial Intelligence AI 299

Stax

APRIL 25, 2024

With this capability, you only have to ask customers to provide their payment info once, and tokenize it to securely store that data and continuously serve customers in the future. Launch subscriptions and recurring charges The benefits of card-present tokenization go beyond payment security.

Payment Methods 88

Payment Methods Merchant Services Payment Services Stax 88

SaaStr

APRIL 2, 2019

Show it to them in the context of your existing product. Market your new product within your existing product. Show the integration, show the new product with the customer’s data already in it. Alright, strategy number three – Finding product market fit again and again.

Scale 248

Scale Sales Hiring Scaling Strategy 248

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 298

Scale Sales Hiring Scaling B2B 298

SaaStr

FEBRUARY 14, 2023

Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? You do that by showing momentum. It captures the predictability of SaaS revenue and built-in growth.

Metrics 264

Metrics Marketing SaaS SMB 264

SaaStr

SEPTEMBER 7, 2022

Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Identify which customers are most likely to renew their subscription to your product and are growing with you. How to get the first ten customers. .

Sales Hiring 246

Sales Hiring Scale Revenue Sales 246

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

JULY 30, 2023

Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale. The role of marketing teams is to succeed, ideally 100% of the time.

Scale 246

Scale Sales Hiring Banking AI 246

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.

Scale 117

Scale Payment Services Payments SaaS Payments 117

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. Post product/market fit, pre scale As you’re slowly but surely getting to product/market fit and starting to get the first paying customers (yay!),

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

SaaStr

JULY 22, 2020

At the time, there may be four or five other firms doing this same strategy of investing somewhere between $500,000 and $2 million into companies that were just getting started we would call it pre product market fit. But we think of it as being sort of CO conspirators with the founders pre-product market fit.

Venture Capital 285

Venture Capital Travel Investment Marketplace as a Service 285

Blulogix

MARCH 20, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Understanding the Renewal Process in B2B Subscriptions In the competitive landscape of B2B subscriptions, the renewal process is a critical moment of truth.

Payment Features 52

Payment Features Subscription B2B Customer Lifetime Value 52

Intercom, Inc.

JULY 4, 2018

Often they try to pitch a product that hasn’t been built yet. In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Sign me up.

Marketing 191

Marketing Sales Hiring Sales Recruiting Innovation 191

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. This metered-usage approach allows users to leverage the total value of your SaaS without being forced into a recurring monthly payment or an annual contract. .

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Whose problems does the product solve?

Strategy 104

Strategy Scale Payment Features Software Review 104

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. So that’s what I wanna throw out there today, is a framework on how to think about it deeper than just, hey let’s get product market fit and then lets add 20 reps. We have the subscription revenue.

Scale 265

Scale Sales Hiring Revenue VP of Engineering 265

The Angel VC

OCTOBER 5, 2014

This can work very well and we're very excited about these types of businesses, but to successfully execute this strategy, SaaS founders with a product/tech/marketing DNA usually have to bring in an experienced VP of Sales who has built an inside sales organization before. Workday, Veeva, SuccessFactors, Salesforce.com, you name it.

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Many customers in SE Asia are budget-based versus subscription-based. That’s a mistake.

Development Team Review 264

Development Team Review Technical Review Underperforming Technical Team SMB 264

User Pilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

Product Marketing 59

Product Marketing Marketing Interviewing Retention 59

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Pricing 111

Pricing Scale SaaS Technical Review 111

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Let’s dive in!

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . There are several factors involved in monitoring the health of your subscription business.

Trends 98

Trends B2B Scale Payment Features 98

Chargebee

SEPTEMBER 2, 2024

Understanding why customers cancel their subscriptions is the key to refining product-market fit and achieving sustainable growth. For AI businesses, where innovation is rapid and competition fierce, knowing what drives customer decisions can make all the difference in the crucial early years of development.

Product Marketing 52

Product Marketing AI Business Marketing 52

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. But selling to large companies means having the right security and administrative features and requirements.

Scale 278

Scale Sales Hiring Scaling Revenue 278

SaaStr

OCTOBER 24, 2019

Christian Lanng : So we started with something very, very narrow, which was invoicing. But invoicing happens to be connected to something really, really important, which is payments. So if you get the invoice, you get the payment and that’s a lot more interesting. You pay a subscription.

Payments 133

Payments Payment Features SaaS Payments Underperforming Technical Team 133

SaaStr

AUGUST 6, 2019

I think it was Tom Tunguz from Redpoint who said, “Whenever you’re in doubt about product market fit, just double your price, and if the customer is still buying, you have more room to go. Your product has value for them. If they tell you no, you need to iterate on product market fit until you can do that again.”

Payment Solutions 182

Payment Solutions Payments Outsourcing Services SaaS Payments 182

Intercom, Inc.

JULY 4, 2018

Often they try to pitch a product that hasn’t been built yet. In the world of subscription-based business models, your product better deliver. Dan Kaplan framed marketing’s tarnished legacy this way: “Many of history’s most brilliant marketing strategies were crafted to persuade consumers to? Sign me up.

Marketing 165

Marketing Sales Hiring Sales Recruiting Innovation 165

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. So we lead with the Article Search app and a content showcase of our product tour videos. We did this because it aligns with each team’s goals. Define your goals.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

Kellblog

JULY 8, 2020

They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK: That embrace needs to be deeper than just go-to-market; it has to include product in some way.). Expecting the sales leader to figure out positioning and pricing.

Sales Hiring 144

Sales Hiring Startup Software Review Enterprise 144