Clouded Judgement

JUNE 27, 2025

Whether it’s polishing a blog post, a product release, or anything else…Speed of execution and iteration is now becoming more important. Don’t wait 3 weeks to get the product marketing perfect…Or the blog post perfect. Spinning up GTM before product-market fit is fully obvious. Then iterate.

Cloud 157

Cloud Sales Hiring Scale Investment 157

SaaStr

MAY 25, 2025

– RevenueCat now powers 1/3d of all new mobile subscriptions world-wide – New Apps using RevenueCat doubled in last 6 months – Powering monetization for ChatGPT, Notion, VSCO, Runna, and pic.twitter.com/McFmCBZ0eE — Jason SaaStr.Ai Lemkin (@jasonlk) May 22, 2025 But also, over time, I’ve made more mistakes too.

Investment 146

Investment New CTO CTO ChatGPT 146

Chart Mogul

JANUARY 9, 2025

Its not just about knowing who your customers areits about having clear hypotheses that you can test on your journey to find product-market fit. Ideal customer profile (ICP) This involves identifying the key characteristics of the businesses or individuals your product is built for. Here are the basics you need to get started.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

User Pilot

JULY 23, 2025

Wunderkind’s product announcement example. While this email may seem intriguing, it’s pretty simple when viewed from a product marketing manager’s perspective. Duolingo’s new personal AI tutor launch The last one on our product announcement examples list is Duolingo.

Mobile 98

Mobile AI Search SaaS Education 98

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Pricing 109

Pricing Scale SaaS Technical Review 109

Sales Hacker

JANUARY 7, 2025

Fred Viet: The mental model we had, and we are doing expansion as well in other markets currently, is, Always trying to have some early signal. I like what you say about making sure the market is pulling you. and I would say making sure the market is pulling us instead of trying to force too much in this direction.

Outsourcing Services 115

Outsourcing Services Scale Outsourced Development AWS 115

User Pilot

JULY 12, 2025

.’” — Awni Shamah, Staff Product Manager at Amplemarket How the RevOps and product marketing teams communicate with users through in-app elements The RevOps team uses Userpilot to communicate with users in-app about upsells or renewals. Resource center in Amplemarket.

Engineering 66

Engineering Software Review Engagement Technical Review 66

Sales Hacker

DECEMBER 6, 2024

There is also a separate category of companies experiencing true exponential growthAI companies, for example, which continue to raise at extremely high valuations, sometimes even before achieving product-market fit. Chasing down invoices?… Is itpre-sales? Post-sales? Onboarding? Engagement? Growth and expansion?

Customer Success 107

Customer Success Technical Advisors Sales Hiring Scale 107

Chart Mogul

NOVEMBER 11, 2024

Using customer retention cohort analysis, you can track the percentage or number of customers from a specific group who still have active subscriptions over time. 💡 ChartMogul makes it easy to keep tabs on user retention and see how your penetration pricing strategy impacts long-term revenue.

Pricing 40

Pricing SaaS ChatGPT Scale 40

Sales Hacker

JANUARY 28, 2025

And then before that, he served as the CMO of Just a small company you may have heard of, uh, called Salesforce, uh, where he was responsible for driving really the whole global corporate and product marketing functions and led the team during a time period where Salesforce was really going through hyper growth. Product marketer.

Sales Hiring 100

Sales Hiring AI Scale Cloud 100

User Pilot

MARCH 30, 2025

Here are a few problems that could hinder your app user retention: No product-market fit: If your app doesnt solve a pressing problem for users, they wont stick around. Personalize each experience at scale To keep users engaged, tweak their experience based on their actions, job titles, subscription plans, or other relevant attributes.

Payment Solutions 52

Payment Solutions Retention Payment Methods Strategy 52

User Pilot

JULY 17, 2025

See How Userpilot Can Help Lifecycle email marketing is about responding to customers’ needs and problems across every stage of the customer journey. In product marketing , it also needs to be tied to the users’ product experience, nudging them towards in-app actions. The goal is to incentivize repeat purchases.

Marketing 93

Marketing Payments Payment Methods Software Review 93

User Pilot

MARCH 23, 2025

Product market fit: If user retention is strong and the DAU/MAU ratio is high, it means users frequently engage with your mobile app because it effectively meets their needs. Now, what if your company’s goal was to increase paid subscriptions? What can tracking app engagement metrics tell us?

Mobile 59

Mobile Underperforming Technical Team Engagement Metrics 59

Teamgate

JULY 16, 2025

" Neil Lynch, Product Marketing, NetSuite Use detailed reports to monitor team performance and progress toward goals. By analyzing sales activity, productivity, and individual contributions, you can identify training opportunities, recognize top performers, and replicate successful strategies.

Scale 52

Scale Payment Methods Payment Solutions Payments 52

User Pilot

MAY 17, 2025

Questions to ask: Who owns app localization internally: product, marketing, ops? For example, imagine youre offering a 40% subscription discount for Cyber Monday. Avoid potential confusion by aligning on project ownership, individual roles, and the best approach to talent and technology.

Mobile 66

Mobile Payment Solutions Payment Methods Software Review 66

SaaStr

APRIL 20, 2020

The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. And they are actually happy and love your product? But 8 times out of 10, it shows the earliest stages of real product-market fit, i.e., potentially having something. That’s real.

Scale 362

Scale Payment Features Engineering Product Marketing 362

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Chargebee offers subscription billing and revenue operations for fast-growing B2B SaaS companies. Shop for your smart video conferencing camera at owllabs.com.

Sales Hiring 231

Sales Hiring Scale Payment Features Marketplace as a Service 231

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

SEPTEMBER 4, 2024

If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric. This actionable metric shows the percentage of trial users who convert to paid subscriptions. To identify vanity metrics, ask yourself: Does this metric drive decision-making?

Product Marketing 105

Product Marketing Metrics Customer Lifetime Value Social Media 105

Chart Mogul

SEPTEMBER 17, 2020

Because MRR is based on subscriptions, it has a strong forward-looking element. For example, if a customer pays for a whole year in advance, you should spread their payment over the 12 months it covers and count each share towards your MRR for the year ahead. Example: A customer pays $60 for an annual subscription. Sure, it is.

Payments 145

Payments Revenue Payment Features SaaS Payments 145

SaaStr

JULY 20, 2024

Work with Great Executive Recruiters ”The first time I saw an invoice for an executive search, I think I had a heart attack,” Shrav joked. Once you have pull from the market in terms of product market fit, it’s time to lay the foundation and invest in product and engineering and key hires on the GTM side.

Sales Recruiting 299

Sales Recruiting Sales Hiring Scale Engineering 299

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. ChartMogul helps you manage global subscriptions.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 148

B2C Payments SaaS Payments B2B 148

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. The Highest ROI Activities from Each GTM Function To wrap up, we asked GC what he’s seen work best in each of the Go-to-Market functions. At the same time?

Scale 317

Scale Sales Hiring Sales Marketing 317

SaaStr

NOVEMBER 7, 2023

Yet, Anthropc sends out a detailed list of everything like the core features of appointment scheduling, treatment planning, supply tracking, and billing and invoicing. That means faster cycle times between product and design and testing with customers. Framer is another really cool product for designing websites.

Generative AI 293

Generative AI AWS Artificial Intelligence AI 293

SaaStr

APRIL 2, 2019

Show it to them in the context of your existing product. Market your new product within your existing product. Show the integration, show the new product with the customer’s data already in it. Alright, strategy number three – Finding product market fit again and again.

Scale 247

Scale Sales Hiring Scaling Strategy 247

SaaStr

FEBRUARY 14, 2023

Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? You do that by showing momentum. It captures the predictability of SaaS revenue and built-in growth.

Metrics 261

Metrics Marketing SaaS SMB 261

SaaStr

SEPTEMBER 7, 2022

Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Identify which customers are most likely to renew their subscription to your product and are growing with you. How to get the first ten customers. .

Sales Hiring 246

Sales Hiring Scale Revenue Sales 246

Stax

APRIL 25, 2024

With this capability, you only have to ask customers to provide their payment info once, and tokenize it to securely store that data and continuously serve customers in the future. Launch subscriptions and recurring charges The benefits of card-present tokenization go beyond payment security.

Payment Methods 88

Payment Methods Merchant Services Payment Services Stax 88

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

SaaStr

JULY 30, 2023

Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale. The role of marketing teams is to succeed, ideally 100% of the time.

Scale 246

Scale Sales Hiring Banking Engineering 246

Blulogix

MARCH 20, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Understanding the Renewal Process in B2B Subscriptions In the competitive landscape of B2B subscriptions, the renewal process is a critical moment of truth.

Payment Features 52

Payment Features Subscription B2B Customer Lifetime Value 52

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions.

Scale 145

Scale Payment Features Consulting Sales Hiring 145

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. This metered-usage approach allows users to leverage the total value of your SaaS without being forced into a recurring monthly payment or an annual contract. .

Payments 98

Payments Pricing SaaS Payments Payment Services 98

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Whose problems does the product solve?

Strategy 104

Strategy Scale Payment Features Software Review 104

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52