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When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. No one else was even building anything like this.
Here’s the best-practice way to calculate it: Start with your Beginning ARR (Annual Recurring Revenue) : This is the ARR from your existing customers at the start of the period you’re measuring. Subtract Churned ARR : This is the revenue lost from customers who canceled their subscriptions during the period.
The Bottom Line Melio’s journey proves that solving a massive, painful problem with elegant technology can build a billion-dollar business—even in a crowded market. For founders: Focus on real customer pain, diversify your monetization, and remember that great exits come in many forms—not just peak valuations.
It’s about fundamental organizational redesign —from pricing models (hybrid consumption/subscription) to team structures (forward-deployed engineers vs traditional CSMs) to investment priorities (94% AI spend increases among high-growth companies). vs $8.7K), and dramatically leaner operations.
The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. And they are actually happy and love your product? But 8 times out of 10, it shows the earliest stages of real product-market fit, i.e., potentially having something. That’s real.
Whether it’s polishing a blog post, a product release, or anything else…Speed of execution and iteration is now becoming more important. Don’t wait 3 weeks to get the productmarketing perfect…Or the blog post perfect. Spinning up GTM before product-market fit is fully obvious. Then iterate.
– RevenueCat now powers 1/3d of all new mobile subscriptions world-wide – New Apps using RevenueCat doubled in last 6 months – Powering monetization for ChatGPT, Notion, VSCO, Runna, and pic.twitter.com/McFmCBZ0eE — Jason SaaStr.Ai Lemkin (@jasonlk) May 22, 2025 But also, over time, I’ve made more mistakes too.
By Inga Broerman Scaling with Usage-Based Models: A Practical Guide to Metering The rise of usage-based pricing is revolutionizing the subscription economy. Usage-based pricing represents a seismic shift in how subscription businesses operate.
Productmarketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.
Are you tracking the right ProductMarketing KPIs? With so many product growth insights available to every productmarketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your productmarketing. What is ProductMarketing?
Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Chargebee offers subscription billing and revenue operations for fast-growing B2B SaaS companies. Shop for your smart video conferencing camera at owllabs.com.
If a metric doesn’t help you make decisions about your product, marketing, or overall business strategy , it’s likely a vanity metric. This actionable metric shows the percentage of trial users who convert to paid subscriptions. To identify vanity metrics, ask yourself: Does this metric drive decision-making?
Work with Great Executive Recruiters ”The first time I saw an invoice for an executive search, I think I had a heart attack,” Shrav joked. Once you have pull from the market in terms of productmarket fit, it’s time to lay the foundation and invest in product and engineering and key hires on the GTM side.
Because MRR is based on subscriptions, it has a strong forward-looking element. For example, if a customer pays for a whole year in advance, you should spread their payment over the 12 months it covers and count each share towards your MRR for the year ahead. Example: A customer pays $60 for an annual subscription. Sure, it is.
Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Customer satisfaction measures customers’ happiness with a product, service, or experience.
For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former ProductMarketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. ChartMogul helps you manage global subscriptions.
Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.
From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. The Highest ROI Activities from Each GTM Function To wrap up, we asked GC what he’s seen work best in each of the Go-to-Market functions. At the same time?
Yet, Anthropc sends out a detailed list of everything like the core features of appointment scheduling, treatment planning, supply tracking, and billing and invoicing. That means faster cycle times between product and design and testing with customers. Framer is another really cool product for designing websites.
Show it to them in the context of your existing product. Market your new product within your existing product. Show the integration, show the new product with the customer’s data already in it. Alright, strategy number three – Finding productmarket fit again and again.
Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Identify which customers are most likely to renew their subscription to your product and are growing with you. How to get the first ten customers. .
Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? You do that by showing momentum. It captures the predictability of SaaS revenue and built-in growth.
With this capability, you only have to ask customers to provide their payment info once, and tokenize it to securely store that data and continuously serve customers in the future. Launch subscriptions and recurring charges The benefits of card-present tokenization go beyond paymentsecurity.
We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.
Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale. The role of marketing teams is to succeed, ideally 100% of the time.
By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Understanding the Renewal Process in B2B Subscriptions In the competitive landscape of B2B subscriptions, the renewal process is a critical moment of truth.
One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions.
SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. This metered-usage approach allows users to leverage the total value of your SaaS without being forced into a recurring monthly payment or an annual contract. .
It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Whose problems does the product solve?
This guide will introduce you to the best resources available for productmarketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A productmarketing manager is a professional responsible for promoting and selling their company’s products.
This can work very well and we're very excited about these types of businesses, but to successfully execute this strategy, SaaS founders with a product/tech/marketing DNA usually have to bring in an experienced VP of Sales who has built an inside sales organization before. Workday, Veeva, SuccessFactors, Salesforce.com, you name it.
However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurringpayments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.
In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . There are several factors involved in monitoring the health of your subscription business.
Understanding why customers cancel their subscriptions is the key to refining product-market fit and achieving sustainable growth. For AI businesses, where innovation is rapid and competition fierce, knowing what drives customer decisions can make all the difference in the crucial early years of development.
The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.
It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.
Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have productmarket fit. But selling to large companies means having the right security and administrative features and requirements.
At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our ProductMarketing team look after Messenger inside our app. So we lead with the Article Search app and a content showcase of our product tour videos. We did this because it aligns with each team’s goals. Define your goals.
Embarking on a career as a productmarketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful productmarketing manager. Productmarketing manager. Let’s dive in!
They should have input, but startups should hire a VP of Marketing with strong productmarketing skills at the same time as the first VP of Sales. (DK: That embrace needs to be deeper than just go-to-market; it has to include product in some way.). Expecting the sales leader to figure out positioning and pricing.
Churn is a concept specific to subscription businesses. It signifies the rate at which a business is losing customers and/or revenue through subscription cancellations. 5 people cancel their subscription plans during March. lost in March, they also added $25 from existing customers who upgraded to a higher subscription plan.
Some of that is by launching add-on products that can be priced as subscription fees or transactional per conversation. GenAI has fundamentally shifted the way consumers and users actually expect to interact with your product. How do you make GenAI core and foundational to your product and not just a feature?
If you're like many SaaS founders, productmarketers, and managers, you might find yourself in this spot: You've signed up for Userpilot, but you're not sure if now's the right time to dive into setting it up. And you're worried about not making the most of your Userpilot subscription if you jump in unprepared.
Jason Lemkin: I’ve seen others at the other end of the spectrum, RevenueCat, where I was the first investor, they’re an API for mobile subscription management that’s done quite well. ” So those are two very opposite ends of content marketing working from brute forcing outbound.
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