Stax

APRIL 25, 2024

With this capability, you only have to ask customers to provide their payment info once, and tokenize it to securely store that data and continuously serve customers in the future. Launch subscriptions and recurring charges The benefits of card-present tokenization go beyond payment security.

Payment Methods 88

Payment Methods Merchant Services Payment Services Stax 88

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 91

Product Marketing Metrics Customer Lifetime Value Marketing 91

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

User Pilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

Product Marketing 59

Product Marketing Marketing Interviewing Retention 59

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Baremetrics

JULY 30, 2021

Chargebee is a company that offers a wide range of features and toutes itself as the leader in subscription billing management. Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

Chart Mogul

SEPTEMBER 17, 2020

Because MRR is based on subscriptions, it has a strong forward-looking element. For example, if a customer pays for a whole year in advance, you should spread their payment over the 12 months it covers and count each share towards your MRR for the year ahead. Example: A customer pays $60 for an annual subscription. Sure, it is.

Payments 145

Payments Revenue Payment Features SaaS Payments 145

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 130

B2C Payments SaaS Payments B2B 130

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. ChartMogul helps you manage global subscriptions.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

SaaStr

APRIL 20, 2020

The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. And they are actually happy and love your product? But 8 times out of 10, it shows the earliest stages of real product-market fit, i.e., potentially having something. That’s real.

Scale 302

Scale Payment Features Engineering Product Marketing 302

SaaStr

JULY 20, 2024

Work with Great Executive Recruiters ”The first time I saw an invoice for an executive search, I think I had a heart attack,” Shrav joked. Once you have pull from the market in terms of product market fit, it’s time to lay the foundation and invest in product and engineering and key hires on the GTM side.

Sales Recruiting 230

Sales Recruiting Sales Hiring Scale Engineering 230

ProfitWell

JANUARY 2, 2020

The subscription economy has shifted the power balance in favor of the customer. Subscriptions are built on ongoing relationships with customers, so companies selling subscriptions need to understand how to monetize this relationship on a recurring basis. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. This metered-usage approach allows users to leverage the total value of your SaaS without being forced into a recurring monthly payment or an annual contract. .

Payments 98

Payments Pricing SaaS Payments Payment Services 98

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Subscription Management . There are several factors involved in monitoring the health of your subscription business.

Trends 98

Trends B2B Scale Payment Features 98

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Whose problems does the product solve?

Strategy 104

Strategy Scale Payment Features Software Review 104

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Inturact

APRIL 30, 2024

If you're like many SaaS founders, product marketers, and managers, you might find yourself in this spot: You've signed up for Userpilot, but you're not sure if now's the right time to dive into setting it up. And you're worried about not making the most of your Userpilot subscription if you jump in unprepared.

Onboarding 105

Onboarding Subscription Payment Features Product Marketing 105

SaaStr

NOVEMBER 7, 2023

Yet, Anthropc sends out a detailed list of everything like the core features of appointment scheduling, treatment planning, supply tracking, and billing and invoicing. That means faster cycle times between product and design and testing with customers. Framer is another really cool product for designing websites.

Generative AI 245

Generative AI AWS Artificial Intelligence AI 245

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. The Highest ROI Activities from Each GTM Function To wrap up, we asked GC what he’s seen work best in each of the Go-to-Market functions. At the same time?

Scale 257

Scale Sales Hiring Sales Marketing 257

Andreessen Horowitz

JUNE 6, 2024

Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new verticals. The fundamental pricing processes still apply when you’re launching a new product.

Pricing 97

Pricing Scale Generative AI Customer Support 97

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. ChartMogul helps you manage global subscriptions.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Chart Mogul

SEPTEMBER 17, 2020

Because MRR is based on subscriptions, it has a strong forward-looking element. For example, if a customer pays for a whole year in advance, you should spread their payment over the 12 months it covers and count each share towards your MRR for the year ahead. Example: A customer pays $60 for an annual subscription. Sure, it is.

Payments 52

Payments Revenue Payment Features SaaS Payments 52

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions.

Scale 141

Scale Payment Features Consulting Pricing 141

SaaStr

JULY 30, 2023

Whereas G used to build out a complex martech stack that was just focused on personalized emails with several different tools (with different subscriptions and costs), now he has his teams use only 1 or 2 AI-backed tools to help their personalized outbound at scale. The role of marketing teams is to succeed, ideally 100% of the time.

Scale 194

Scale Sales Hiring AI Banking 194

Chart Mogul

APRIL 20, 2018

Subscriptions are reaching never-seen-before levels of scale. This week, we learned that Amazon Prime has over 100 million subscribers and that Apple may be planning to launch a news subscription service soon. Is this the end of the subscription era? Category creation and the importance of product marketing.

Subscription 45

Subscription Payment Features SaaS Scale 45

Chart Mogul

DECEMBER 22, 2021

ChartMogul is a product-led company. Our mission is to build the world’s most powerful subscription analytics platform for the SaaS community. Building the leading subscriptions analytics platform means listening to our customers, and implementing changes to the product that bring them the most value.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

SaaStr

FEBRUARY 14, 2023

Net Dollar Retention Shows SaaS’s Best Qualities NDR encapsulates SaaS revenues’ best qualities in one metric: the subscription-based model. Burn Multiples Showcase Efficiency Why do burn multiples matter in today’s market? You do that by showing momentum. It captures the predictability of SaaS revenue and built-in growth.

Metrics 203

Metrics Marketing SaaS SMB 203

Casey Accidental

DECEMBER 11, 2023

In a previous post , I talked about how product work post-product/market fit shifts from zero to one innovation to features, growth, and scaling work. I highlight six different types of product expansion, in increasing levels of difficulty based on these vectors. But Snapchat’s second product was a lot more successful.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

SEPTEMBER 7, 2022

Product-Market Fit . Hitting $1M ARR is the benchmark to figure out if you have a product-market fit.” – Veronika Riederle, CEO @Demodesk. Identify which customers are most likely to renew their subscription to your product and are growing with you. How to get the first ten customers. .

Sales Hiring 192

Sales Hiring Scale Revenue Sales 192

User Pilot

JANUARY 12, 2024

In this example, the bar chart compares the number of standard, free, and enterprise invoices created over the last 7 days. A horizontal bar chart comparing invoice creations on Userpilot. A stacked area chart comparing product analytics data. Analyzing event distribution over multiple platforms. and their conversion rates.

Data 94

Data Scale Payment Features Trends 94

Andreessen Horowitz

APRIL 23, 2024

For both of you, subscription is a smaller-to-no piece of the story. BILL started much heavier on subscription, but has really leaned into payments over the last several years. Mercury has never monetized via subscription and just focused on payments and float. It’s a transaction business.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

User Pilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data 85

Data Product Marketing Customer Success Payment Features 85

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 82

SaaS Payments Metrics Customer Lifetime Value Marketing 82

User Pilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Market Segmentation 81

Market Segmentation Marketing B2B Product Marketing 81