Intercom, Inc.

APRIL 22, 2019

His new venture focuses on creating a central knowledge network for scaling businesses so that employees aren’t wasting hours by chasing down important resources and company history scattered across a host of apps like Google Docs, SharePoint sites, Evernote and more. Collaboration pains increase as you scale. Short on time?

Scale 156

Scale Scaling Underperforming Technical Team AI Search 156

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.

Scale 117

Scale Payment Services Payments SaaS Payments 117

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Learn how Pendo can help companies go from startup to scale-up here. You can click here to watch the brief, useful video and/or scan the announcements below. com/matched.

Sales Hiring 233

Sales Hiring Scale Payment Features Marketplace as a Service 233

SaaStr

JULY 30, 2023

MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. A high-scale, modern outbound has extremely good CAC and scale. You need to focus on product first.

Scale 246

Scale Sales Hiring Banking AI 246

The Angel VC

SEPTEMBER 16, 2013

The last post in my series on DOs and DON'Ts for early-stage startups was about lead generation. The next logical step is sales, and so I want to write about what you can do to convert as many of those leads into paying customers. I'll focus on inbound sales in this post and will follow up with one on outbound sales shortly.

Scale 153

Scale Sales Hiring Startup Sales 153

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Pricing 113

Pricing Scale SaaS Technical Review 113

The Angel VC

OCTOBER 5, 2014

Both axes use a logarithmic scale. The first one is to have a product that is inherently social and has a high viral coefficient (Instagram, Snapchat, WhatsApp). The second one is a ton of UGC (user-generated content), which leads to large amounts of SEO traffic and some level of virality.

Scale 280

Scale Business Customer Lifetime Value Enterprise 280

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

JULY 1, 2020

An open discussion with Sam Blond, CSO at Brex, and Kristen Habacht, VPS at Atlassian, about adjusting their sales process during Covid-19. Kristen Habacht runs EDR sales at Atlassian, which I got a check today, $40 billion-$50 billion company. Four, people in the sale? Kristen Habacht: Well, there’s none in sales.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. There’s, I don’t know, 10,000 sales apps now or 10,000 marketing apps. Companies don’t have enough sales roles. The last one is, a lot of times, sales and marketing.

Scale 276

Scale Outsourcing Services Revenue Outsourced Development 276

User Pilot

OCTOBER 19, 2024

Customer satisfaction (CSAT) is a measure of how well a company’s product, service, and overall experience meet customer expectations. According to a Deloitte report , positive customer experiences can lead to a 140% increase in spending compared to negative ones. What does customer satisfaction look like for SaaS businesses?

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Obviously little later stage market is much more well known. Dev Ittycheria : Thank you.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 148

B2C Payments SaaS Payments B2B 148

User Pilot

JUNE 11, 2024

Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. Book a Userpilot demo to see how you can track all your metrics in one place.

Benchmarks 102

Benchmarks Product Marketing Metrics Marketing 102

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. If people aren’t looking for your solution, you have to educate them about the problem your product solves.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. How much is a customer going to bring you over his lifespan using your product? The key here is knowing what your sales model is. And there are basically two sales models out there.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 115

Scale Engagement Scaling Strategy 115

Aaron Beashel

MARCH 9, 2018

Sure adding sales & marketing help fuel the growth, but these business were growing pretty rapidly before they injected the sales & marketing rocket fuel. We had great sales & marketing teams and growth definitely did happen, but it just seemed a lot more difficult.

Scale 192

Scale SaaS Payments B2B Strategy 192

SaaStr

APRIL 4, 2019

You’ll also learn how leading SaaS companies are able to scale and thrive in this complex, dynamic environment. And the same customer challenges that we were being presented, which was: How do you scale? So one trend is just containers, Kubernetes and how that auto scales in a very seamless way wherever you are.

Cloud 173

Cloud Scale Trends Machine Learning 173

ChurnZero

APRIL 27, 2021

As ChurnZero recently secured a Series B investment bringing our total funding that has been raised to date to $35 million, we thought we’d take a look back and see the role that Customer Success plays at each respective stage of funding for SaaS companies. And we thought, who better to ask than those that chose to invest in us along the way.

Scale 98

Scale Customer Success Payments Underperforming Technical Team 98

Chargify

APRIL 23, 2019

According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. Finding channel/market fit.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chaotic Flow

APRIL 14, 2015

When I’m not completely absorbed with my agile marketing software startup , I do a bit of SaaS consulting on the side. SaaS colleagues come to me with a wide variety of problems from positioning to sales compensation to churn analysis, but lately I’ve noticed a common theme: poor SaaS customer alignment. Know Thy SaaS Customer.

Scale 156

Scale SaaS Compensation Churn 156

OpenView Labs

APRIL 3, 2019

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. It’s no wonder that the startup community obsesses over finding product-market fit.

Product Marketing 63

Product Marketing Pricing Scale Marketing 63

Hull

JANUARY 30, 2020

The problem every sales, marketing & customer-facing team has - the data you need in one tool is usually in another. Customer data integration is the process of syncing the data you need about any website visitor, lead, customer, account - any person or any company that has ever interacted with your brand or product - into these tools.

Scale 75

Scale Scaling Data Technical Review 75

Intercom, Inc.

FEBRUARY 1, 2018

I recently hosted Rachel on our podcast to learn why Slack needed to invest in growth marketing, what her team prioritized first, how they’ve partnered with Slack’s rapidly scaling sales team, and more. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 91

Scale Engagement Scaling Strategy 91

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. A critical analysis of these data points reveals that variable pricing may slowly become a leading pricing strategy in the next several years.

Trends 98

Trends B2B Scale Payment Features 98

Chart Mogul

JUNE 24, 2021

Though it might be hard to quantify, it’s also possible that customizing a sales page to a person’s location could feel more personal. For subscription apps like Headspace , a global audience is part of their growth ambition. Your finance team needs to manage multi-currency invoices.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions. Website Design.

Scale 141

Scale Payment Features Consulting Sales Hiring 141

User Pilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! That being said, having a firm grasp on each distinct stage and the various tactics you can use throughout the sales cycle can make the endeavor a lot easier. What is the SaaS sales process?

SaaS Payments 98

SaaS Payments Scale Payment Services Payment Solutions 98

Baremetrics

AUGUST 23, 2021

It acts as a product launch blueprint for your business, enabling you to reach customers and sell your product more effectively. Here's how you can create an effective GTM strategy for your SaaS product. Why Is an Effective Go-to-Market Strategy Important for Any Startup? Marketing and distribution channels 3.

Strategy 104

Strategy Scale Payment Features Software Review 104

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. Google, Apple and HubSpot are just three examples of industry-leading companies which use mental models to aid quick decision-making. Again, it was an easy to use model which scaled effective decision-making.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Marketing funnel vs Sales funnel.

Scale 98

Scale Software Review Customer Lifetime Value Marketing 98

User Pilot

DECEMBER 17, 2021

SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Freemium models lead to higher churn rates and lower recurring revenue but can be an effective way to maximize rapid adoption — especially for expensive or complex products. Viral marketing.

Pricing 98

Pricing SaaS Payments Scale Strategy 98

Intercom, Inc.

APRIL 18, 2019

Prospective customers have to be educated. Anthony Kennada , the Chief Marketing Officer at Gainsight , has helped navigate these tricky waters and put the Customer Success category on the map. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Investors might not get it.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112