SaaStr

OCTOBER 5, 2022

Confluent’s President of Field Operations, Erica Schultz, explores different tactics businesses can employ to scale revenue and increase efficiency in the current macro environment. As you look to scale your business and make your processes more efficient, it’s essential to foster a shared understanding of who your target customer is.

VP of Engineering 245

VP of Engineering Scale Scaling Sales Hiring 245

SaaStr

JULY 22, 2020

I’m not ashamed to admit that when I set up our first SaaS sales comp plan, I had no idea what I was doing. But I did all the sales myself, and stupidly, had no sales comp plan at all ??. Then, as we first scaled up a sales team, we ended up literally copying Salesforce’s comp plan. A boiler room.

Scale 363

Scale Sales Hiring Sales SaaS 363

SaaStr

JANUARY 5, 2022

So far in FY2022, 62% of our total revenue came from customers with more than one Box product, up from 57% in FY2021. There’s no denying that renewals are the most important motion in SaaS and subscription. Improvements for a sales team and process are a ‘no finish line’ business. Make the move to multi-product. Key takeaways.

Scale 301

Scale Scaling Sales Hiring Software Review 301

Clouded Judgement

MARCH 28, 2025

Starting and scaling a software company was really hard. Starting and scaling a software company was really hard. If you wanted to scale users and growth, you needed to scale a physical data infrastructure footprint. ” This used to be how companies scaled! It wasn’t very elastic.

AI 184

AI Cloud Scale Scaling 184

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. was pretty simplified, mostly made up of annual or monthly subscriptions. While annual/monthly subscriptions still exist, they are more complex than ever. Governance is a critical component of how you grow and scale.

Scale 246

Scale Finance Sales Hiring Scaling 246

Payrix

APRIL 10, 2025

Embedding payments and financial experiences is the next frontier for trade and field service software platforms looking to boost revenue while enhancing the customer experience. By taking control of your payment processing, platforms focused on the trades industry can unlock new revenue streams and gain a competitive edge.

Payments 100

Payments Payment Services Outsourcing Services Payment Solutions 100

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. We did a good AMA on this scaling at SaaStr Europa in Barcelona, a couple weeks back. That will scale, and then take those emails after four great pieces of content and do a weekly webinar and do a weekly get-together for them.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

SaaStr

FEBRUARY 9, 2024

Everything from hiring on the GTM side to layering in a sales-led motion into PLG. From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. Let’s dive into what’s making that hybrid model successful: PLG and Sales Led?

Scale 317

Scale Sales Hiring Sales Marketing 317

SaaStr

SEPTEMBER 15, 2020

And, when you do, do you even think about sale tax compliance? vary on how they handle sales tax and SaaS. It can be confusing to understand how and where you should charge sales tax. Let’s explore a few more ways in which sales tax compliance could impact your growing business. Here’s why you should. .

Payment Services 335

Payment Services compliance SaaS Payments Scale 335

SaaStr

MAY 15, 2024

In this week’s Workshop Wednesday, RevenueCat CEO Jacob Eiting and Growth Advocate David Barnard share their annual State of Subscription Apps report with us. So, let’s look at the state of subscription apps and how B2B SaaS can learn from it. Churn is much higher on consumer subscriptions, but you have higher expansion revenue.

Subscription 301

Subscription Payment Features B2B Mobile 301

SaaStr

MAY 12, 2022

Jim Rose, CEO of CircleCI, leverages his experience marketing to software developers to discuss the merits of moving from a subscription-based to a usage-based business model. Five years in, CircleCI implemented a usage-based subscription model. The gym recognizes the revenue when the customer comes in and uses the facilities. .

Scale 261

Scale Payments SaaS Payments Payment Services 261

SaaStr

APRIL 20, 2020

The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. Because SaaS and recurring revenue compounds. And especially when you are in the sub-$5m range, you can almost will yourself to grow faster as long as you have some customers and some leads.

Scale 362

Scale Payment Features Engineering Product Marketing 362

Blulogix

DECEMBER 27, 2024

By Inga Broerman Overcoming Revenue Leakage with Smarter Billing Practices Revenue leakage is one of the most insidious challenges subscription-based businesses face. Whether through pricing errors, missed renewals, or incomplete billing processes, these small inefficiencies can add up to significant lost revenue over time.

Payment Features 52

Payment Features Revenue Scale Operational efficiency. 52

SaaStr

SEPTEMBER 7, 2022

How do you build a sales organization from scratch? What about moving from founder-led sales to building a sales team and scaling your revenue growth? Build a predictable sales process. Before you hire your first sales reps, you need to have a justifiable reason to do so. Cold calling.

Sales Hiring 246

Sales Hiring Scale Revenue Sales 246

SaaStr

JULY 20, 2024

Dedicated Slack Channel For Every Metric From the early days at Secureframe, they have had a dedicated Slack channel for every metric: every net new sale, every expansion, every churn, and every expense. Let’s use net dollar or net revenue retention as an example. By keeping very similar revenue goals in mind.

Sales Recruiting 299

Sales Recruiting Sales Hiring Scale Engineering 299

SaaStr

AUGUST 30, 2021

But even with SMBs, it’s the bigger ones that are driving growth at scale — 50% of ARR is now from customers with more than 250 employees. Going a smidge upmarket is key to Freshworks’ putting up the big numbers at scale. #2. 49% revenue growth from 20% customer growth. NRR of 118%.

Scale 361

Scale SMB Scaling Subscription 361

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. There’s, I don’t know, 10,000 sales apps now or 10,000 marketing apps. Companies don’t have enough sales roles. Now, how many people here have read Predictable Revenue?

Scale 276

Scale Outsourcing Services Revenue Outsourced Development 276

SaaStr

APRIL 1, 2022

5 Interesting Learnings: #1, 16,000 customers at an average of $100,000 per customer — with a mix of inside sales, field sales, and free trials. Multi-product is the key to growth at scale. As we’ve seen so many times in this series, it’s hard to scale past $100m ARR or so with a single product line.

Scale 313

Scale Cloud Scaling Payment Features 313

Stax

MARCH 18, 2025

Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue. It makes most of its revenue from immediate, one-time purchases, like a bedroom set. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Monthly/annual recurring revenue.

Scale 117

Scale Payment Services Payments SaaS Payments 117

SaaStr

MAY 26, 2021

How do you leverage a corporate blog to actually generate leads? And yet … done right, they are a critical part of your marketing and sales toolkit. And yet … done right, they are a critical part of your marketing and sales toolkit. And maybe that’s just 1 or 2 great prospects. There are 100,000,000+ blogs.

Outsourcing Services 294

Outsourcing Services Scale Leadership Mobile 294

Blulogix

FEBRUARY 14, 2025

By Kegham Khrigian The New Standard for Subscription Renewals: Intelligent, Automated, and Scalable For subscription businesses, renewals are the foundation of predictable revenue and long-term growth. Subscription models thrive on automation, accuracy, and data-driven decision-making and renewals should be no different.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

SaaStr

MAY 22, 2022

The #1 Mistake I See Founders Make When They Hire Their First VP of Sales. SaaStr 555: Secrets to Building a High-Performing Revenue Marketing Engine with Demandbase VP of Marketing Tracy Kraft. SaaStr 554: The Builders and Sellers Playbook: Proven Models that Help GTM and Product-led Teams Scale with CircleCI CEO Jim Rose.

Scale 300

Scale Sales Hiring Payment Features Marketing 300

SaaStr

MAY 22, 2024

And … 92% of its revenue is from subscriptions. Today, Gartner has now crossed $6 Billion in revenue, with a stunning $35 Billion market cap. About $1m Quotas for 5,000 Sales Reps Gartner is split into two divisions, and interestingly, both have quotas of about $1m per rep. #2. Gartner’s research does. #4.

Revenue 292

Revenue Enterprise Cloud Pricing 292

SaaStr

DECEMBER 27, 2020

But New Relic has continued to scale, crossing $650,000,000 in ARR (or so) and a $4B market cap. Slow growth means a low multiple. Those of us who’ve been around a while think of New Relic as a freemium and almost SMB tool, but today 77% of their revenue comes from accounts greater than $100k. An incredible streak.

Scale 341

Scale Outsourced Development SMB Cloud 341

SaaStr

NOVEMBER 19, 2020

Sales might want a tighter “gate” to convert to paid. Subscriptions can fuel payments and merchant revenue. As more and more SaaS apps add a payments element, that payments element can really scale over time. It’s now bigger than Shopify’s SaaS revenue, by far: 3.

Payments 363

Payments Merchant Services Payment Solutions Scale 363

SaaStr

MARCH 31, 2022

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Scale 259

Scale Marketplace as a Service Cloud SaaS Payments 259

SaaStr

FEBRUARY 15, 2024

Offering a suite of solutions dedicated to supporting multifaceted billing needs and revenue operations, I believe Metronome serves as the perfect scaling partner for innovative businesses and software companies. Prior to that, she was President at Salesforce, responsible for the company’s worldwide sales organization.

Scale 284

Scale Software Review Payment Features AI 284

SaaStr

AUGUST 21, 2024

Grew Restaurant Locations 29% Year-Over-Year to 120,000 Perhaps the most important metric at scale. Only 18% of Revenue From SaaS. Shopify and Bill both also get the majority of their revenue from financial fees and transaction fees, not software subscriptions. But Toast even more so, at 18% of revenue.

Scale 301

Scale Payment Methods SaaS Payments Payment Solutions 301

FastSpring

MARCH 3, 2023

Most billing and subscription management solutions let you: Build various trial and subscription models (e.g., free or paid trial and usage-based or fixed price subscriptions). Manage active subscriptions (e.g., Send invoices and/or payment notifications. We take the lead on audits.

Payment Services 142

Payment Services Payment Features Merchant Services Payments 142

Subscription Flow

DECEMBER 12, 2024

Businesses may never know how much revenue might be leaking from overlooked nooks and crannies. The purpose of the revenue growth management strategy is to steer a business in an organized, and sustainable direction. In this blog, you will find out the meaning of revenue growth management, its importance, components, and challenges.

Payments 52

Payments Payment Services SaaS Payments Revenue 52

SaaStr

NOVEMBER 2, 2022

The core product is very B2C, but the upgrade to paid has very SMB B2B metrics, and 80% of the revenue is subscription based. They have almost 40 million free users to get to their scale. #2. But it makes up for it by only spending 17% of its revenue on sales and marketing, less than half of many SaaS leaders.

Scale 318

Scale B2C SMB B2B 318

SaaStr

APRIL 28, 2019

As part of our new 5 Interesting Learnings series, here are a few: Freemium continues to scale for Slack, but now more as a lead gen tool. Only 8% of Slack’s revenue last year was from direct conversion from Free to Paid — and that’s down from 10% the year before. But not yet for Slack. That has changed.

Scale 279

Scale Venture Capital SMB Enterprise 279

SaaStr

MARCH 31, 2021

Revenue grew nicely at first from $1m to $3.5m Customer count growing 33%, revenue growing 65% — the “Golden Ratio” for future growth. Fast, but revenue grew much faster (65%). This is sort of what you’d expect with 145% NRR, that revenue would be growing faster than new customers. seed round.

Outsourcing Services 362

Outsourcing Services Outsourced Development Payment Features Cloud 362

SaaStr

APRIL 17, 2024

But they are ar $780,000,000+ in ARR, with an 86 NPS and strong revenue growth at 29% overall and 49% in subscriptions (yes, it’s confusing). New Customers Still Growing 22% at Scale. For me, Net New Customer Count has become the metric I obsess the most about at scale. 68% of Revenue in U.S.,

Scale 298

Scale Pricing Scaling Cloud 298

Blulogix

JANUARY 3, 2025

By Inga Broerman Preparing for Regulatory Changes in Subscription Management The subscription economy is thriving, with businesses worldwide adopting models that offer flexibility, scalability, and recurring revenue streams. However, as the industry grows, so does regulatory scrutiny.

Payment Features 52

Payment Features Subscription Management compliance 52

SaaStr

JUNE 28, 2021

This usually doesn’t happen in the very early days, when you just have a few employees and almost no real marketing or sales expense. It’s just, to invest in sales and marketing now, and make those extra hires, the burn rate is growing even faster at 12% a month after $100k MRR. Renewals take a few years to kick in.

Sales Hiring 329

Sales Hiring Scale Payment Features Finance 329

SaaStr

MARCH 8, 2021

Q: What is a good model for SaaS product sales commission? The average package price is USD 500 for subscription/month. Sometimes for very transactional, low ACV sales, the percent can be lower. Sometimes for very transactional, low ACV sales, the percent can be lower. That’s pretty do-able for inside sales.

Scale 233

Scale Sales Compensation Churn 233