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At first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development.
month SaaS subscription. They are eager to read whitepapers, watch product demo videos, download case studies, read blog posts, review original research and consume other kinds of content that address the challenges and questions they have at each stage of their buyer journey.
Guides can come in the form of blog posts, whitepapers, comparison sheets and more. How do I reset my password I can't remember which email address I used to sign up I want to change the account owner How do I cancel my subscription? How do upgrade / downgrade my subscription? What's my billing date?
Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). It took me a long time to admit to myself that I don’t enjoy transactional SMB sales. Cassie is a graduate of Duke University and holds an MBA from the Tuck School of Business at Dartmouth.
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