Dear SaaStr: How Can a SaaS Business Reactivate Churned Customers?
SaaStr
JUNE 16, 2024
RevenueCat manages 30% of all mobile apps subscriptions, across 10,000+ paid apps. Put together a drip-campaign that goes out every 60 days max (not too often), and also invite them to all new product release and similar webinars, and your customer events. What does it see? 12% of lapsed paying customers … come back later.
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