Stax

MARCH 18, 2025

Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Join the payments-led growth movement Sign up to keep up-to-date with the latest trends in payments, vertical SaaS, and technology from industry experts. Take a traditional business, like a furniture store.

Scale 117

Scale Payment Services Payments SaaS Payments 117

FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? I’m excited to chat about product marketing today.

Product Marketing 157

Product Marketing Marketing SaaS Payments Payment Methods 157

SaaStr

JULY 11, 2023

In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Mid-Market?

Sales Hiring 200

Sales Hiring SMB Sales Recruiting Payment Methods 200

Stax

APRIL 25, 2024

Most modern consumers are used to purchasing products and services across multiple channels (i.e., brick-and-mortar, ecommerce, mobile, etc.). This applies not just to the purchasing experience but also to payments. Essentially, you’ll be able to reuse that token to process payments and refunds later on.

Payment Methods 88

Payment Methods Merchant Services Payment Services Stax 88

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. This is products that sell themselves.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Can one person buy via a credit card or will multiple stakeholders need to be involved? Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption.

B2C 148

B2C Payments SaaS Payments B2B 148

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. Developers are much more likely to listen to a neutral person than a sales or marketing person. How does that happen?

Underperforming Technical Team 282

Underperforming Technical Team Enterprise Scale Payments 282

Valuize Consulting

NOVEMBER 25, 2024

However, to fully unlock its potential, companies must go beyond qualitative insights and bring data into the decision-making process within Customer Success ranks and investments. These operational metrics remain critical for measuring the success and health of post-sales programs but focus on results after initiatives are implemented.

Payment Services 52

Payment Services SaaS Payments Customer Success Payments 52

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Intercom, Inc.

AUGUST 30, 2022

This is especially important for small teams, where you need to operate at a scale far beyond your headcount (without burning out your team by working around the clock). With the right integrations, you can automate workflows, share data between tools to keep things up to date, and create clearer, more efficient processes.

Scale 163

Scale Payment Services Startup AWS 163

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. Automate these 5 processes to boost customer retention. Personalize campaigns further than mail merge. Send them from Customer Success Managers. Use Outreach?

Payment Services 104

Payment Services Churn Payment Methods Payment Solutions 104

SaaStr

JUNE 13, 2019

And they were broken down roughly a third, a third, a third by targeting the SMB, the mid-market, and the enterprise. The first way is through features: compliance features, security features, Slack uses search. How many times does this person use this particular feature? Trial structure. The second is through seats.

Scale 252

Scale Sales Hiring SMB Payment Services 252

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. This is why I decided to jump in.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. They are in more locations, they’re selling at more price points, they’re selling more products.

Payments 186

Payments Scale Revenue SaaS Payments 186

Sales Hacker

JUNE 7, 2021

For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Persona and market insights come in here – even though we’re at an early point in the sales process. If not then you may be wasting your time but we will come back to disrupting the status quo later. and capture them.

Sales Recruiting 123

Sales Recruiting Payment Services Payment Methods Sales 123

SaaStr

APRIL 23, 2019

” The whole point of building a corporation, is not having personal liability attached to it. So, there’s all these people who are just using debit cards, and just walking around with debit cards with 120 000 in the bank, or just using their personal card for all these things. We know a lot about payments.

Sales Hiring 214

Sales Hiring Sales Recruiting Scale Payment Methods 214

User Pilot

APRIL 21, 2024

TL;DR A conversion path is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. A good conversion path makes the process frictionless. For example, you run paid ads to drive traffic to your product-led blog posts.

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

SaaStr

DECEMBER 26, 2019

Guillaume : Now that we have the MarTech outlook and the marketing shifts, a couple of things. So if we can pop up the Slido slide and I want to invite you all to take your phone and go on slido.com for this session so that you can start asking the panel questions. Alice : Definitely pre-product market fit.

Sales Hiring 189

Sales Hiring Payment Methods Payment Solutions Marketing 189

Intercom, Inc.

MAY 8, 2018

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. For marketers like me, this is an incredibly powerful concept. Which apps should we show website visitors versus in-app customers?

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

User Pilot

FEBRUARY 25, 2024

TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Create data-driven product roadmaps. Five funnel examples to extract actionable insights: Marketing and sales funnel. Activation funnel.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

FastSpring

APRIL 13, 2023

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We They have dimension, they have shape, they have personality. It’s truly about expression of that product. It starts with self service.

Payment Methods 147

Payment Methods Marketing Payments SaaS Payments 147

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

FastSpring

APRIL 30, 2021

When price localization isn’t a part of your growth strategy, it limits long-term growth and prevents your business from reaching customers that want your products and services. Sometimes that includes presenting prices in their currency, other times it includes accepting their regional payment methods and correctly calculating taxes.

Payment Methods 97

Payment Methods SaaS Payments Payments Pricing 97

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. Reps manage the entire sales process from start to finish.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

User Pilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product.

SaaS Payments 98

SaaS Payments Scale Payment Services Payment Solutions 98

Outseta

JANUARY 20, 2020

What started as Dimitris (now my Co-founder at Outseta ) writing a few lines of code to collect rent payments from tenants he had living in a duplex in Providence, Rhode Island, turned into something worth hundreds of millions of dollars 15 years later. While these revenues are pay-per-use, rent payments are both large and regular.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

FEBRUARY 25, 2024

The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods. Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

SaaStr

SEPTEMBER 13, 2020

If you look back on February 5th, 2019, which was the SaaStr Annual, hopefully many of you were there in person, we gave the state of the cloud presentation and talked about the power of the industry, and the power that’s been building in terms of market capitalization of just the public cloud companies and what they show.

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

Sales Hacker

MAY 15, 2023

In addition, approximately 35% of startups fail because there is no market need for their products or services. And that may include owning and executing the sales process , from initial outreach and lead generation to closing deals — not hiring a sales team right away. And 20% of startups get plain out-competed.

Sales Hiring 104

Sales Hiring Scale Outsourcing Services Payment Services 104

Aaron Beashel

MARCH 9, 2018

Obviously Product/Market fit is a big factor here, but assuming you have a relative level of Product Market fit, I think the next thing key factor is having the right Go To Market model. Product complexity. How easy is it for people to use your product? Factors to consider.

Scale 192

Scale SaaS Payments B2B Strategy 192

Baremetrics

JULY 20, 2021

Following HubSpot’s lead is a good way to prepare your SaaS product marketing plan, but to do so effectively you’ll need a step-by-step process to get started. In this article, we will walk through 7 steps for creating a solid marketing strategy for your SaaS product. Table of Contents.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

JUNE 28, 2023

Sustaining user engagement throughout the entire onboarding process can feel like a task only large teams can achieve. Platformly uses a progress bar and empty state CTAs to simplify the onboarding process for their complex product. Create a multimedia onboarding flow with product screenshots and videos.

Onboarding 97

Onboarding SaaS Payments Payment Services Payment Solutions 97

User Pilot

JULY 6, 2023

We know it’s perfect for customer success and product marketing because we built it for it. Userpilot brings more than the ability to trigger NPS surveys inside your app, you can also create onboarding flows , collect user behavior data , and give access to advanced product analytics —everything to nurture product growth.

Payment Solutions 98

Payment Solutions Payment Methods Software Review Payments 98

Tom Tunguz

OCTOBER 24, 2021

Over the past seven years, she’s been responsible for scaling Stripe’s worldwide business operations. And then from 2004 to 2014, she was at Google and managed lots of different things, including the self-driving cars project, global sales and operations, and the business teams for checkout in Google Apps. ” Right?

CTO Coach 164

CTO Coach Sales Hiring Sales Recruiting CTO Hire 164

User Pilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Chart Mogul

JUNE 24, 2021

Even the simplest pricing localization method requires new workflows and considerations, so it’s understandable if you’re apprehensive about jumping in feet first. When you use this strategy, customers avoid any sticker shock at checkout or after payment since they see the price they’ll pay upfront. 2 types of pricing localization.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128