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According to the Worldwide Retail Ecommerce Forecast 2024 by eMarketer, eCommerce will account for 21.0% of retail sales in 2025, amounting to $6.862 trillion. Like most business owners, your instincts tell you to hop on the bandwagon and launch an onlinestore for your business. This is expected to grow to 22.6%
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Why did Jeppe decide to focus on SMBs from Day 1? How does the product build in the early days differ when building for SMB vs enterprise? Why does Jeppe believe that building for SMB makes it easier to build a great culture internally? How did you think about this, and why did you start with SMB? What changes? *
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