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But although it’s inspiring to look at the paths other companies have successfully traveled, you also run the risk of ending up at the exact same destination. Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory. billion dollars. Was it surprising?
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The natural inclination of many executives is to cut, cut, cut, with marketing in the “first fired/last hired” position. The current recession devastated a few industries, like hospitality and travel, virtually overnight. Don’t do this via a survey; actually talk to them via Zoom or a phone call. You’re there to listen.).
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