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It sounds minor or technical, but if you want to duediligence on a human being, I get to do it a few 100 times a year. Personally, our team has been holding back a little bit. What I personally have seen in my little portfolio and the founders I work with is what I call the COVID beneficiaries. I’m here.”
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Barriers are anything that stop a buyer from converting, such as website usability, solution fit, or pricing. But he explains that what happens on the website is such a small and early part of the entire customer relationship. What was the first thing you bought online? But sign-ups went down. But sign-ups went down.
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It dives right into this idea of a guarantee, covering everything from the first American salesman to use a money-back guarantee in a land riddled with snake oil salesmen to a beloved gas station and convenience store chain with a mission to provide their visitors a squeaky-clean bathroom. Liam: Excellent. That story was not in the book.
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