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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Here’s what it really took for Attentive to go from $0 to $500M ARR in just 7 years, sending over 32B text messages and generating $20B+ in revenue for their 8,000+ customers. Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text.

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%.

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. How do you build a stellar developer experience and continue to scale when the user base skyrockets overnight? How do you scale PLG?

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Monthly Recurring Revenue (MRR): Definitions, Formulas And How To Improve It

Stax

For subscription-based businesses achieving consistent and predictable revenue growth is the holy grail. In fact, monthly recurring revenue (MRR) is one of the most important metrics subscription businesses should be aware of. TL;DR MRR is the average revenue that a company expects to receive each month.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Integrating customer-facing subscription management tools on your own site.

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Buying your next SaaS app: Get answers to 7 key InfoSec questions

BetterCloud

With both high complexity and large volume, data within SaaS apps can be difficult to protect. Ensuring its privacy and security requires the proper infrastructure, people, processes, and practices in place. This is why security teams require SaaS security assessments. But whats in them? Insider Threats.

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5 Key Steps to Evolving Your Offering Into a Platform with Eventbrite and Stripe (Video + Transcript)

SaaStr

How can a simple offering be transformed into its own platform? Renaud Visage, Co-Founder of Eventbrite, and Romain Huet, Head of Developer Relations at Stripe, know what it takes to effectively evolve your offering into a platform without losing what made offering appealing in the first place. Join us at SaaStr Annual 2020.

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