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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%. Looking to measure churn?

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Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR

SaaStr

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. Let’s start with product-led growth (PLG).

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Buying your next SaaS app: Get answers to 7 key InfoSec questions

BetterCloud

With both high complexity and large volume, data within SaaS apps can be difficult to protect. This is why security teams require SaaS security assessments. Get answers to these 7 key InfoSec questions when buying your next SaaS app. Here are 6 common threats that could lead to a SaaS apps sensitive data exposure or loss: 1.

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Customer retention is the new conversion

Intercom, Inc.

The latest batch of billion-dollar companies are built on high customer retention. We developed all these tips and tricks that would help us optimize what happens when they land. It is effectively the app store for the web, but it’s weirdly even more addictive. But what happens next is far more important.

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Monthly Recurring Revenue (MRR): Definitions, Formulas And How To Improve It

Stax

There are some important variations to MRR that would be good for your sales team to be aware of, including new MRR, expansion MRR, and churn MRR. It can help forecast future revenue, keep on top of performance of various customer segments, and measure customer retention and churn. Talk to sales What is Monthly Recurring Revenue (MRR)?

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How support leaders can empower their teams to satisfy, delight, and retain customers

Intercom, Inc.

As a support leader, you already know how important it is to take care of your customers – but it’s just as important to take care of your support team. Here’s why human support is so crucial for any customer-centric organization, and how it can have a significant impact on your team, your business, and your customers. Here’s why.

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Navigating Your SaaS Transition: 5 Insights From Stardock’s Experience With FastSpring

FastSpring

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Are you looking for a merchant of record that will partner with you to grow your SaaS business?