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A Vendor’s Guide to B2B Ecommerce

FastSpring

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Customer service.

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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Without a proper way of filtering leads to find the ones who have the most relevant need for a product or service, marketing teams would spend a lot of time and money gathering thousands of leads with only a fraction converting on business goals. To be considered an SQL, a lead would have to show enough interest in the product or service.

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Structuring the Organization and Duties of Product Marketing and Competitive Analysis

Kellblog

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. So the question becomes: in enterprise software, how do we structure product marketing and competitive in the best way to do just that? 7] Content being collateral (e.g.,

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

SaaS Tools to Jumpstart Your Business Growth: Five Essential Apps. Software-as-a-Service ( SaaS ) tools automate your business functions, fueling your growth by increasing efficiency. Here we’ll guide you through the essential SaaS tools you need for business growth. What Are SaaS Tools?

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6 Fool-Proof Ways to Boost Software Sales with PPC

FastSpring

And this doesn’t just apply to people who want to know Spice Girls tour dates; it applies to business owners looking for software solutions, too. To turn views into quality conversions, here are some of our top PPC tips to increase software sales. If someone has a question about anything, the first stop is almost always Google.

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What are inbound leads?

Baremetrics

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Outbound lead prospecting aims to persuade leads to use a service or a product. Lead generation is the process of initiating customer interest to turn that interest into a sale.