MQL vs. PQL vs. SQL: What You Need to Know
Baremetrics
SEPTEMBER 5, 2021
Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. Typically, a lead scoring system is employed within a CRM; leads are scored based on engagement. The criteria that define an MQL are specific to different organizations. What is a PQL?
Let's personalize your content