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In addition, Amazon uses your browsing history on the platform to suggest other products and add-ons that may interest you (e.g The image below from Amazon Web Services explains how the process works. Amazon makes it easy for her to pick up where she left off and find one at the right price point.
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So, understanding what they do within your product is critically important for: improving new user Acquisition improving user Activation maximizing and increasing Revenue improving user Retention encouraging current users to refer you to new users, etc, etc. Not only that, it’s essential in businesses of all sizes. Efficiency.
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Today’s sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. Now before we get there, we want to thank our sponsors.
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