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David’s first foray into SaaS was in 1999 when he joined a startup that would become PayPal, starting as the product leader and later as the COO. In 2008, he founded Yammer, an enterprise software company that David grew to 500 employees and $60 million in sales. Head of Marketing. Microsoft acquired Yammer for $1.2
A surprising number hail from the PayPal mafia. Branding is therefore the last bastion of differentiation So, we need to win deals based not on product superiority, but on brand value and experience. In short, since we cant differentiate our product, we need to differentiate our company. Are you guilty of Law of the Hammer bias?
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