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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Outliers at the top end include Google Maps (44%), Paypal (47%), and Uber (50.5%.). Personal finance: (PayPal, Revolut) 41.0%. Maps & transport: (Strava, Google Maps, Uber) 45.2%.

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