SaaStr

NOVEMBER 19, 2019

So I went down the hall, met with the head of marketing, and I discovered a lot about in bound SaaS, about SMB, the importance of building this machine as I call it now that generates all these lovely leads. Then I went over to the sales department. They all looked at me really weird because remember, I’d never done SMB before.

Scale 181

Scale SMB VP of Engineering Leadership 181

SaaStr

SEPTEMBER 13, 2020

Everyone knows Shopify for what it is today, but in the earlier days, it really was the best SaaS platform for SMB eCommerce providers. They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base.

Sales Hiring 224

Sales Hiring Scale Payments Cloud 224

SaaStr

OCTOBER 4, 2019

Why did Jeppe decide to focus on SMBs from Day 1? How does the product build in the early days differ when building for SMB vs enterprise? Why does Jeppe believe that building for SMB makes it easier to build a great culture internally? How did you think about this, and why did you start with SMB? What changes? *

Scale 137

Scale SMB SaaS Payments Sales Hiring 137